Artificial Intelligence is rapidly developing and is already being used almost in every kind of industry you can think of. It isn’t surprising then that more and more marketers are starting to use AI technologies in content marketing.
AI tools can help you plan your campaigns, create and optimize content, analyze campaign results, and so much more. Hence, here are the best tips and tricks on how to use AI for content marketing.
#1 Analyze Customer Data
The first reason why you would want to start using AI for content marketing is that it will help you improve your expertise. Why? Because AI tools can help you better analyze customer data and gain new insights about your target audience. Knowing who your customers are will be critical for planning your content marketing.
For instance, you can analyze the terms (e.g. teen slang) that your target readers use on social media. This will help you better understand what kind of people your potential readers are and what kind of language you should use to connect with them on a personal level.
#2 Make Better Decisions
Once you start understanding your target audience better, you will also start making better decisions. This applies pretty much to everything related to your content marketing and marketing strategy as a whole. Among other things, you will make better decisions about:
- How you collect information about your target audience;
- How you plan and structure your content marketing campaigns;
- How you create your content and which tools you use to do this;
- How you distribute your content and deliver it to your audience;
- How you analyze your content’s performance and adjust your strategy.
#3 Plan Your Campaigns
Speaking of making better decisions, using AI for content marketing will definitely help you plan your campaigns in a smarter way. To put it simply, planning your campaigns largely depends on your research and analysis as well as on your past marketing campaigns. When you use a variety of AI tools, you can better understand the findings of your research analysis while making the right conclusions about your past campaigns.
For instance, when you are using an email marketing automation tool as a part of your content marketing strategy, the said tool will be collecting a lot of information about your activities. Then, you can use this tool to get insights about your past email campaigns and then use this information to plan your future campaigns.
#4 Generate Templates
When it comes to content creation, there are AI tools that can create content from scratch. However, most tools are quite limited in this regard. On the other hand, you can still use AI tools to generate templates for your content, particularly in the form of text. Likewise, you can then use these templates to fill them out with content faster.
To actually write your content, you can hire an experienced writer from the writing services reviews site Trust My Paper. They will be able to create high-quality content for you by the deadlines you set and for a relatively affordable price.
#5 Perform Topic Research
When preparing to create your content, planning is essential. This is why performing topic research with the help of AI tools is so important. You can find the topics that your audience is truly interested in and create a list of keywords that will be ideal for the specific kind of content you want to create.
By using special suggestion tools or even simply using Google Trends, you can find the questions that your readers are genuinely interested in. You can even start branching out into related topics.
#6 Detect Linguistic Mistakes
It goes without saying that every piece of content you create and publish should have minimal or no mistakes at all. This is crucial for your reputation which is why you need to detect linguistic mistakes before you finalize your content.
AI tools like Grammarly are very popular precisely because of that. They will find grammar, spelling, punctuation, and word choice mistakes that you can correct based on the suggestions the said tools give.
#7 Improve Readability
After analyzing your text to find and correct linguistic mistakes in it, you can further analyze it to improve its readability. You can hire a professional writer from the custom writing reviews site Best Essay Education to write high-quality texts for you but making more edits for further improvement is still a good idea.
Tools like Hemingway Editor detect stylistic issues that your texts have and suggest ways in which you can correct these. By making these corrections, your texts will be easier to read and more enjoyable to consume for readers of all ages and backgrounds.
#8 Get Content Statistics
As explained earlier, using AI tools will help you better understand your target audience by analyzing customer data. In addition to that, you can also use AI tools to analyze your content and its performance to get statistics from it.
How long do users spend on your website and what makes them stay (e.g. pop-ups)? Which types of content get more comments? When is the best time to publish specific types of content (e.g. YouTube videos)? These and many other questions can be answered specifically thanks to the statistics you get using AI tools.
#9 Try New Content Types
Last but not least, using AI in content marketing means that you can start trying new content types in your campaigns. For example, interactive types of content like quizzes and games among others.
Obviously, not all of these are used in content marketing (e.g. interactive ads are used in PPC ad campaigns). But there are still quite a few options to choose from in this regard, so it is an opportunity for you to get more creative with your content marketing strategy.
Conclusion
All in all, using AI for content marketing can truly make your job much easier both in the short term and in the long run. Use the tips in this article to help you figure out how you can start utilizing Artificial Intelligence to its fullest.
