Many companies have noticed that business is still slow in the wake of the pandemic. If your brand is experiencing a noticeable lack of customers, why not turn to the experts for help? Experienced digital marketing companies can help drive more traffic to your website and increase your conversion rate.
The pandemic caused an unheard-of upheaval to many countries economies. As these economies are slowly returning to normal, many brands find their sales are still slower than normal, and customers don’t seem to engage with them as much as they did before the pandemic. Your website is still up and running, but you notice a lot less traffic asking questions about your products, checking prices, and browsing your product lines.
One of your biggest concerns is when you notice that your site has fallen out of the top-ranked websites for your industry sector. This means you’re now playing catch-up to your competitors and working at a serious disadvantage.
Your brand needs the skills of an experienced digital marketing company to rebuild awareness of your brand name, starting with a website outline.
People’s buying habits changed during the pandemic. Not being able to shop in person has made them more reliant on the internet, and they may have discovered that they prefer to shop from the comfort of their home or on the go from their smartphone. Relying more on the internet means they most likely have encountered more competitors offering similar products and services to your brand.
Digital Marketing Tasks to Achieve Two Goals
With more businesses competing for your customers, you need to take two initial steps to increase your business. The first order of business is to raise the Google ranking of your site to reach the front page of search results. You also need to reach out to your customers and drive them to your website to increase user traffic. An experienced digital marketing company can help you achieve both goals.
SEO and Digital Marketing
Most digital marketing agencies offer two main services in marketing your products online. They have an SEO team dedicated to making your website as productive as possible. The team is continuously optimising your site to keep your Google ranking higher than the competition.
They also have a marketing team that prepares marketing campaign strategies. Together with the SEO team, they execute these strategies and begin to run display ads, social media ads, perform link-building exercises and improve your site’s content to reflect the latest keywords used by customers to find your products and services.
Primal is an award-winning digital marketing company that can help you regain customers and market share that you lost during the pandemic or simply improve the overall marketing ability of your brand.
If you notice that your conversion rate is not what it once was, contact Primal. We’ll explain what we can do to increase your brand awareness and make your website one of the first ones people see when searching for your type of products and services. Call us today.