ULTA Beauty has delighted shoppers with a multi-purpose product that leaves skin hydrated and glowing.
The must-have has proven to be so effective at improving skin texture and enhancing color that it’s steadily replacing other makeup bag essentials.
ULTA Beauty shoppers have rushed to buy a product that gives skin an enhanced glowCredit: Ulta
It comes at a time when many people are looking for beauty products that help them embrace the “no makeup” trend.
Customers have given the natural glow enhancer an impressive 4.4-star rating and written impassioned reviews.
Among them is a woman in her mid-30s who tried the product after struggling to find a foundation that didn’t age her skin.
“I can no longer wear foundation as it either settles in fine lines (mid-30s) or separates off my face,” she wrote.
“I have been prioritizing a clean, fresh, and moisturized face instead.
“That’s when this product comes in so handy!
“I mix this in my face cream in the morning for a flush of color and glowy-dewy skin.”
The woman revealed she bought the product in a medium color and was impressed with how well it matched her skin.
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She gushed that it “lasts an entire” workday without having to reapply.
“I layer blush and do my eyes which are now combed brows and mascara,” she continued.
“With a subtle lip look, I’m working with a ‘no makeup, makeup’ vibe that mirrors my goals and where I am in this stage of life.”
L’Oreal’s True Match Lumi Glotion Natural Glow Enhancer costs $17 at Ulta Beauty, where it’s sold in four different shades.
According to the brand, the product can be worn alone or with makeup and flatters light, medium, and dark skin tones.
The product description says, a “highlighting glow lotion instantly hydrates & luminizes skin for an all over, natural glow.
“Multi-purpose, can be used as a luminous primer, lightweight full face foundation, highlighter, contour & full-body luminizer.”
L’Oreal recommends choosing the shade that best matches your skin tone and then applying it either all over or to high points of the face.
L’Oreal’s True Match Lumi Glotion Natural Glow Enhancer has been formulated to flatter all skin tonesCredit: Ulta
Hundreds of beauty enthusiasts have spoken candidly about using True Match Lumi Glotion Natural Glow Enhancer daily.
“I love this stuff, I’m on my second tube of it,” one review reads.
“I really love how versatile it is – it looks good on its own, or under foundation on just the high points of my face, or mixed into foundation or moisturizer.”
“I’ve tried a lot of glowy products but nothing compares to this,” another says.
“I’ve even researched dupes for it, and I cannot find one. I will always use this part of my skincare/makeup application as the last step.
“It’s not heavy. It just blends right in and it looks so luminous and glowy.”
Shoppers say they’ve been using L’Oreal’s True Match Lumi Glotion Natural Glow Enhancer instead of foundationCredit: Ulta