Websites have been the first port of call for people wanting to learn more about a business, person, or organization. However, having a basic website is not enough these days if you want to stand out. You need to ensure that you are giving your customers a reason to keep coming back and a reason for the search engines to rank your website higher on their results pages. How can you achieve this? Through website design. Your website design matters. Whether you are making a new website or looking to overhaul yours, here are four reasons why your website design matters.
First Impressions Matter
In the digital world, first impressions really do count, and although they say you shouldn’t judge a book by a cover, unfortunately, we all do to some small extent. Similarly, we are inclined to judge a business or organization by its homepage. Good web design can help visitors make favorable judgments and draw in customers and collaborators. A well-designed homepage can convey the aesthetic ethos of your company. Designing an appropriate and alluring homepage takes good working knowledge, however. Therefore, to ensure you give the perfect first impression, you’ll want to hire a local web designer. If you are looking for a web designer in Chester, give MageCloud a message. They will be able to produce a website that looks and functions in a way that will bring positive results.
Yes, you could use a template, but this won’t make you stand out, as many other businesses might have the same idea, so reach out to those who know just how to put you front and center.
Shareability
Around 3.6 billion people around the globe use social media. Social media has completely revolutionized – for better or worse – our relationships, communication etiquette, politics, and modes of self-expression. It is a powerful way in which businesses and organizations can develop networks of customers and supporters that are organic and self-perpetuating. Your website plays an extremely important part in this. It can act as a hub that links all of your social media channels together and can be shared across various services. If you have a well-designed website, you are giving customers and supporters a reason to want to share your website and your fascinating insight and content. This could increase traffic and sales.
Accessibility
In many ways, the internet has removed some barriers that were preventing people with disabilities from feeling welcome in society. However, there are still many websites that haven’t accommodated everyone. If your website design is accessible to people with disabilities, you’ll be making important inroads into both creating a better world and expanding the number of people you can communicate with. Guidance on web accessibility is readily available. Don’t leave people behind, and make your website accessible to everyone with clever design!
Making Connections
Web design is crucial for letting people know that they are free to communicate and connect with your company or organization. From comment sections to live chat features, making these as clear as possible and a prominent part of your web design will play a crucial role in fostering a responsive atmosphere for your organization.
