The Close Relationship between Sports and Casinos: Where the Two Meets

Sports and Casinos have one thing in common: sensation, vibe, and ability to intrigue the players.  And the inclusion of bitcoin games made the two even more palatable. Therefore, it is not out of place to say that the two are intertwined: one can barely do without the other. This is why casino companies are fully into sports sponsorships, ‘cos most of the outcomes and features of the sports are often integrated into some of the casino games. In most extreme cases, most of these casino companies go as far as owning a sports team. In such a scenario, the fans are the target; they see an opportunity to expand their market and increase their customer base.

Another reason for the close relationship is ‘money.’ Although this might be an obvious answer, if you assess the revenue method of the two businesses, you will easily understand the similarity. It is common knowledge that the majority of casino companies also have a sportsbook section on their platform. So, it won’t be strange to have such a company forming a close alliance with the sports industry. Let’s state a practical example, sometime in 2019, Sportradar AG (a content and betting solutions; they also run consultancy services) signed a million-dollar sponsorship deal with the NFL. 

Not just the NFL, the soccer industry also experienced such a situation. And as you know, soccer has always been the most populous sports entertainment on the planet. Almost half of the earth’s population watches one soccer tournament or the other. It has been established that over 5 billion people watched the 2018 world cup final. So, with such huge interest in a particular sports event, these casino companies with sportsbook sections on their platform found it wise to launch large marketing campaigns using this channel.

An example of this is the Stoke City F.C. and Bet365 deal. If you are conversant with English soccer teams, you should know that Stoke City F.C. is England’s oldest soccer team and has one of the biggest fan bases in the world, thanks to the T.V. station, which has helped them accumulate such loyal followers. And as for Bet365, they are the U.K.’s top leading gambling sites and are owned by Coates. After the completion of the takeover of the club, the Stoke City stadium immediately changed the name to Bet365 Stadium. This single acquisition ended up putting them far above their counterparts, and their various mediums of advertising using this platform was responsible for the enormous growth in their customer base, both online and offline. And if you follow the sports market trends, you will notice that almost half of the teams you see in EPL are sponsored by online casino companies. Although not much investment is coming in on the side of bitcoin games, it is very well drawing much attention. 

eSports as a Growing Area of the Gambling Industry with Bitcoin Games as the Propeller

If you have noticed, many gambling companies are evolving. They are starting to meet the competition by meeting the current trend; for example, some gambling platforms now introduce bitcoin games as features. eSports is one of those innovative ways they are trying to blend into a modern trend. According to a report by MarketInsight, the eSports market size is expected to increase with a 13.1% margin in 2025. And the eSports market is expected to grow to 13.05 billion by 2025.

With an industry this huge, the gambling companies will be missing out if they don’t integrate both bitcoin games and esports as one of their sportsbooks options. Currently, big esports tournaments offer millions of dollars in prize money, which is evidence that the industry is very lucrative and competitive. And as more people get interested in sports, the gambling industry follows up with the progress. In another case, reports from MarketInsight have also stated that the global esportsgambling market is expected to increase by 13.1% in 2025. And the eSports gambling market is expected to increase to $13.05 billion in monetary value by 2025.

Conclusion

Even as those gambling companies continue to innovate with newer features like bitcoin games editable odds, the need for those offline platforms to reciprocate is very well necessary. If the 250 million esports fans are anything to go by, the many benefits those gambling companies stand to gain here will be enormous. On second thought, it is almost impossible for casino companies to do without the sports industry: they depend on themselves for their survival. So, when next you think the sports industry is big, just know that the gambling industry is getting bigger especially with the introduction of bitcoin games.