The past two years have been turbulent for women in the workforce. From the pandemic to remote work, it’s been a difficult time for many. But as we move into 2023, some positive trends are emerging that suggest things may be looking up for women in the tech industry. Here are some of the most promising trends we’re seeing.
With more women in the workforce and taking on leadership roles, it’s no surprise that technology is becoming increasingly women-friendly. Women have adapted well to using technology in their everyday lives, from online shopping and banking to using GPS and social media. Women are now outpacing men when it comes to using some new technologies, such as wearable devices.
As technology becomes more advanced, gadgets are getting smaller and smarter. This trend is especially apparent in the wearable tech market, where devices like fitness trackers and smartwatches have become extremely popular. But it’s not just wearable tech that’s getting smaller and smarter – all types of gadgets are becoming more compact and features packed.
With the rise of the internet and social media, more and more women are becoming ‘phygital’ – that is, they are living their lives both online and offline. This trend is only set to continue, as more and more women are using technology to connect with friends, family and colleagues both in person and online. The term ‘phygital’ is used to describe this new breed of woman who is comfortable living in both the physical and digital world.
Health and fitness tracking are one of the most popular applications of wearable technology, and it’s become especially popular with women. That’s because women are increasingly interested in tracking their fitness progress and health data. There is now a wide range of fitness trackers and smartwatches on the market that cater specifically to women’s needs, with features like period tracking and fertility monitoring.
With the increasing popularity of wearable technology, it was only a matter of time before fashion tech became a thing. And that’s exactly what’s happening, as more and more fashion brands are incorporating tech into their designs. From smart jewelry to connected clothing, there is now a wide range of fashionable tech products on the market that cater to women’s needs. A clear example of this trend is the new collaboration between Google and Levi’s, which has resulted in a line of connected denim jackets.
The rise of augmented reality (AR) has led to a new must-have gadget: AR glasses. These glasses allow you to see digital information superimposed on the real world. And they’re not just for gamers – AR glasses are being used for a wide range of applications, from retail to education. Google’s new ‘Glass Enterprise Edition 2’ is a prime example of this trend, and it’s been designed specifically for businesses. For instance, it can be used to access a virtual AR casino in your living space and play roulette without risking any money.
Recent studies have shown that women are now the majority of internet users, and this trend is only set to continue. This is good news for businesses, as catering to women’s needs online can be extremely lucrative. And it’s not just businesses that need to take note – the entire internet is becoming more female-friendly, with a growing number of websites and online services catering specifically to women.
Digital personal assistants like Amazon’s Alexa and Google’s Assistant are becoming increasingly popular, and they’re starting to play a bigger role in our lives. These voice-activated assistants can do everything from setting alarms to adding items to your shopping list. And they’re not just for tech-savvy early adopters – a growing number of women are using digital personal assistants to help them with everyday tasks.
The internet of things (IoT) is one of the most hyped technologies of recent years, and it’s starting to become a reality in our homes and workplaces. IoT refers to the growing network of physical devices that are connected to the internet, from thermostats to coffee machines. And as more and more devices become connected, the potential for new applications and services is endless.
These are just a few of the many technological trends that are set to shape the future of women’s lives. As we move into the next decade, it’s clear that women will continue to lead the way when it comes to the adoption and use of new technologies.
Which technological trend are you most excited about? Let us know in the comments below!
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