How To Develop A Content Marketing Strategy

Around 82% of marketers invest in content marketing, which shows how much it helps businesses thrive.

Creating an effective content marketing strategy is essential for reaching your target audience and proving you’re the best in the biz. But, if you’re new to the world of content marketing, knowing where to start can feel daunting. Maybe that’s what brought you to this post; you want to learn how to develop a strategy and need guidance.

Hit the nail on the head? No worries; we’ve got you! Here’s how to develop a content marketing strategy.

Outline Your Goals

Before you start developing a content marketing strategy, it’s important to know your goals. For instance, it could be producing high quality content for SEO or driving traffic to your new website. Regardless of what it is, once you have an idea, it’s easier to create a winning marketing campaign that will achieve your goals.

Conduct a Competitive Analysis

Every content marketing guide overlooks this point, but it’s crucial. Make sure you conduct a competitive analysis to see what is and isn’t working for others in your sector. Evaluate the three top businesses in your industry to determine their strengths, weaknesses, and the type of content they’re producing.

To streamline the process, use a tool like BuzzSumo to see which content is the most popular so you know what customers enjoy consuming.

Find Your Angle

As you develop a content marketing strategy, you’ll need to figure out what you can offer prospects. Find out what sets you apart from others, whether it’s your humor or ability to motivate readers. If you’re struggling, write out your brand’s missions and goals to spark inspiration.

Define Your Audience

Content marketing experts emphasize the importance of knowing your target audience. Before launching a campaign, outline your target demographic, including their age, gender, and location. You should also identify their pain points and use this as a foundation for your content.

Create a Content Calendar

One of the top content marketing tips is being consistent. The best way to tackle this is by creating a weekly editorial calendar so you have a concrete publishing schedule and know what to post. If not, you’ll likely skip dates, which means it’ll take longer to achieve your goals.

Promote Your Content

Many businesses spend hours creating quality content but forget to promote it. The key is to promote it on every social media channel you have, regardless of the format. For instance, if you’ve written a blog post for your site, transform it into a carousel for visual-heavy platforms like Instagram.