Best email marketing tools for education

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Choosing an e-mail service is not so easy, as this tool can significantly affect the effectiveness of your email marketing campaigns. When choosing email services, you should analyze the many options and weigh the pros and cons. We want to make the task a little easier by reviewing the best email services.

The essence of e-mail

Simply put, it is software that helps you achieve your goals in email marketing. With the help of e-mail service, you can effectively manage and control the process of communication with your audience by e-mail.

As your email list grows, daily messaging will take longer. The right tool will simplify this process and save your productivity.

Most email services also give you an idea of ​​how effective your email marketing is. For example, with the help of the mailing service, you can track who opened your message and followed the link specified in it.

This way, you can get a general idea of ​​how your company is doing and how to better set it up in the future.

The best email services

Most email services are paid, except for MailChimp, which has a free plan. However, most services offer a free trial, so you can try each one and choose the one that best suits your tasks.

If you are concerned about the EU’s general data protection regulation (GDPR), don’t worry about it. They all follow the rules of this policy.

1. GetResponse

GetResponse, an email marketing service that promises that 99% of emails sent through them will reach recipients, and also positions itself as a universal marketing tool. This software has a 30-day free demo.

The service has a template editor that works on the principle of dragging items, with which you can create and customize newsletters, landing pages, and various marketing elements. GetResponse also offers over 500 pre-designed, customizable templates. Moreover, the service has a gallery of 5,000 licensed images from Shutterstock.

For bloggers, the service offers 30 pre-designed RSS-to-email templates, which greatly simplifies the ability to share your blog posts.

2. Constant Contact

Constant Contact is one of the best email services that has been around for 20 years! This software only offers paid plans: email (basic) and email plus (extended) with a 30-day free version.

Constant Contact is easy to use, and for many years has helped companies and nonprofits create great email marketing campaigns.

You can easily create and edit message templates adapted for mobile devices using the drag-and-drop editor.

Constant Contact also has powerful tools for creating lists. You can segment contacts to send the most relevant emails based on those contacts. The service also automatically resends emails that have left your contacts unopened.

2. MailChimp

MailChimp is a popular software used by millions of companies for daily email distribution.

This is more than just an email marketing service. MailChimp is proud to be your personal assistant. With MailChimp you will receive not only comprehensive information based on the data of your campaigns but also personal recommendations for further action.

You can use their free plan for an unlimited amount of time, but keep in mind that it includes only the basic features, and the letters will include a link to their brand.

The free version allows you to add a list of 2000 email addresses and send 12,000 emails per month. The plan also includes tutorials on how to improve your company’s strategies.