The cannabis industry is the fastest-growing sector in the U.S. But while cannabis sales are booming, it is still illegal federally, which makes advertising a challenge.
Social media offers an ideal place to promote your cannabis brand. However, marketing your cannabis brand isn’t that straightforward. The law prohibits promotional ads relating to illicit substances, and social media conglomerates like Facebook and Google don’t allow it on their platform. So, how can you promote your cannabis brand on social media? These four unique tips will help you market your business without putting it at risk.
Optimize Your Social Media Networks
It is vital to know that only some cannabis business owners optimize their social media platforms. Moreover, they tend to rush while optimizing the websites. But, optimizing social media networks is crucial for any brand, whether new or established. By optimizing your social media, you build a relationship with your audience. That allows you to get in touch with them and find out better ways of meeting their needs. It’s also a great way to build loyalty with your followers.
With a huge population on social media, establishing yourself on various social media sites give you more visibility and can yield more leads for your business.
First, establish your optimization goals. Second, identify your target audience and focus on providing the audience with quality content. For better results, seek the assistance of cannabis SEO experts to optimize your platforms effectively.
Use Informative Content
Use informative content to educate your target audience about your cannabis products. Ensure the content is engaging no matter the social media channel you are using to promote your cannabis brand. Informative content is educational rather than promotional. It can hone your brand and help build trust with prospective clients. For instance, you can post content on Facebook to educate people about using cannabis to manage pain and treat anxiety.
Aim at targeting people with detailed information about your products. Keep publishing informative content on your selected social media channels. People will develop trust with your brand if you give them educational content more frequently.
Plus, people will engage more with your brand. You will sound more authoritative, which builds your brand. You can also use broken link building services. These tips will be instrumental in creating informative social media content for your brand.
- Create content that interests and educates your audience – Don’t focus entirely on your brand while writing social media content. Create content that will genuinely interest your audience and get them interested in knowing your brand more.
- Post a wide variety of content on your social media networks – Don’t post the same topic repeatedly. Readers will get bored, ultimately forcing them to ignore your content. Explore an array of topics to write about frequently.
- Be creative and authentic while crafting your content – Readers love authentic information other than generic content shared on the internet.
Work With Cannabis-Friendly Advertising Networks
The legalization of Cannabis has led to the emergence of cannabis-friendly platforms. These platforms work as both advertisers and publishers. Such dedicated platforms can enable you to increase traffic to your social media networks, ultimately enhancing your brand.
Most cannabis advertising platforms have connections with hundreds of marijuana websites. They display ads on cannabis products on multiple sites. These networks will boost your social media visibility in the long-run. Below are some cannabis-friendly ad networks that can boost your social media marketing efforts.
- MANTIS Ads – The network is suitable for advertising both cannabis products and legal marijuana. The platform makes it easy for cannabis business owners to send their social media messages to their targeted audience. It offers geo-targeted campaigns, which can be useful in increasing your social media visibility on search engines.
- ALT AND – The digital advertising network doubles up as a marketplace for cannabis products. You can link your social media networks with the platform to boost your brand awareness. You can also sell your products directly on the forum if you can’t sell them on your website or via social media.
- Traffic Roots – The vibrant cannabis ad platform works with cannabis owners to post their content on multiple websites. It can also empower you to boost social media marketing efforts by connecting with numerous consumers on reputable cannabis websites.
- RevOffers – The platform connects you with like-minded influencers on social media. Such an ad network can drive plenty of traffic to your social media accounts, consequently boosting your cannabis brand’s value.
Guest posting can be an effective social media marketing strategy for cannabis brands. It gives you exposure, builds credibility, and can increase your social media followers. You can try guest posting for popular cannabis sites by writing on topics related to cannabis products and sharing those posts on your social media accounts.
Using this social media marketing strategy will help improve your social media profile. Furthermore, it will boost your social media search rankings. More audiences will access your social media content courtesy of improved search rankings.
Popular cannabis sites strictly publish well-researched content. So, do extensive research on the topics you are guesting posting. It will level up your social media marketing game.
Your social media marketing strategy can make or ruin your cannabis brand. Try these four tested social media marketing strategies to boost your brand and distinguish you from the competition.