How To Plan The Perfect Business Trade Event Or Exhibition

The advertising and marketing industries have changed massively in recent years, due mostly to the increasing importance of the internet, websites, and social media. However, when it comes to successful marketing, most promotions experts still suggest nothing beats face-to-face meetings to project your company profile.

While the web offers tremendous opportunities for firms to reach out to clients around the world 24/7/365, the internet remains a largely impersonal medium. In truth, if you are to have the best chance of really connecting with clients, you need to make the effort to meet them in person.

The benefits offered by trade events

Attending specialist trade events is one of the best ways to get your company in front of prospective customers to drum up business opportunities and make new connections. However, planning an exhibition is essential if you are to portray your company in the best light possible. If the idea of preparing for an exhibition seems a little daunting, read on for some tried and tested tips from the experts to ensure you make the best of your next trade event.

Work out your marketing objectives

Before attending any trade exhibition, you should first have a very clear idea of what your aims and goals are for the event. For example, you might be hoping to promote a new product or service or looking to break into a previously unfamiliar foreign market. Planning ahead and working out what you want to achieve will let you prioritize how you promote your firm and the overall message you are going to send.

Feature your very best staff on your stand

You should ensure you place your most successful, professional, and best-informed sales staff for your stand to make sure you maximize the potential of every opportunity. Choosing the right staff is vital for your company to project the best image.

Choose your stand location carefully

The best stand locations are always the most expensive at trade exhibitions but if you find the prime spots are above your budget, try to think of other places that should still get high traffic. For example, taking a smaller stand near a busy bar or restaurant can still work wonders to grab the attention of passers-by.

Remember the importance of trade show graphics

Graphics, posters, displays, and a professionally designed stand are vital if you are to attract visitors to your exhibit. Do not scrimp when it comes to your graphics and interactive materials – your stand will just end up looking cheap and disorganized. Instead, invest in the best quality materials you can afford like those available from Soyang.

The goal of attending a trade show is to make a long-lasting impression in the minds of your clients (potential and existing), so be sure to take handouts, brochures, business cards, and other items that you can give to stand visitors. You should also consider other promo items featuring your logo like pens, diaries, USB flash drives, T-shirts, or other goods that will enhance your company image and serve as a reminder of your firm.