Brisbane, the third-largest city in Australia doesn’t fail to welcome and initiate innovative ideas to boost the startups. To gain success you need to invest money and efforts with different and powerful marketing strategies.
Why startups need videos to grow
- People like watching videos and images more than reading plain text and hence the internet is flooded with video content. SEO’s state that video content has a 71.7% more positive impact on the rankings and search traffic.
- From every 4 out of 5 users find demo more useful and this type of digital content watchers turns into advocates as 92% of the viewers of the videos share it with others.
- Studies show that almost ¾ of the viewers who watched the explanatory video brought the product.
- After Google YouTube is the second most trafficked site with more than 500 million hours of video are been watched daily.
- Even Google takes the recognition of the videos more than the written content and it is 53 times more likely that such content ends up among the top 10 search results.
Top Brisbane Video production companies to boost your startup are:
- Sure Shot Film
- Growth Rocket Apps
- Sky Jellyfish Video Production
5 ways to boost the startups with video
Marketing is all about creativity and there are countless ways to generate startup videos and the 5 tactics are:
- Product reviews – As a startup, your goal is to reach the maximum audience and product reviews represent that in a good way wherein the video explanation must be a short maximum of up to 3 minutes and should go straight to the point by describing the advantages of your products including problem, solution, how it works, and inviting the viewers.
- Live Videos – Live videos bring 13% more traffic with the number constantly growing. Modern users find short videos very appealing and hence Snapchat became such a hit instantly and Instagram and Facebook added to their viewership with the help of live videos as it was very simple and cheap.
- Shoot Testimonials – Online customers tend to trust people more than the company and that opens the doors of mouth publicity of the product and that means you should make testimonials with real buyers describing why they should opt for your services or products. Such content is more realistic driving the trust and boosting the credibility of the startup.
- Social Influencers – Social influencers are a powerful marketing tactic and combine it with your content to get outstanding results. If the influencer shares the same values as your startup then cooperate with the influencer to support your marketing campaign.
- YouTube -YouTube is the largest video platform to reach the target audience. Create a channel that not only promotes the product but also brings value to the viewers. Get connected and to the point, answer the questions of the audience and try to solve their problems it will help to grow your startup as an expert in the industry.
With the help of professional videos, you can grow your business on social media easily with more reach to the audience in a faster way.