Print shops have been one of the most important businesses in recent years, as people need paper to connect to their communities, host events, and more. Unfortunately, many print shops are left in the dust and don’t know what to do to make their process easier for the owners and employees.
These are five ways to streamline your print shop and why simplifying things matters.
1- Add Automated Customer Service
Automating any part of your business is a good idea. Order acceptance is a great place to start, but customer service will be a must as well. Automated customer service can look like a chat bubble on your site that will inform customers of anything they need to know while also nudging them into completing a purchase or entering their information so you can contact them later. Work with a print shop software you can trust.
2- Aim for Larger Orders
Although this might not make sense at first blush for some, it’s a good idea to get as many large orders as possible. For these, you only have to set it up once, and you can print mass quantities. This will save time and effort and leave you with larger profits.
3- Hire Employees to Specialize in Specific Areas
Although it’s great to be able to swap out your employees to work in any part of the shop as they’re needed, this can lead to a cluster of issues. Instead, train every employee to focus on one main part of the process. Make them a pro at this, and give them the confidence they’ll need to nail it every single time.
This will lower the number of mistakes and misprints you deal with since employees will know they’ll be responsible for the results that come from their part of the line.
4- Offer In-House Design Services
In-house design services make everything easier for both you and your clients. Not only does this mean you can format the file however you want and give it a transparent background without worrying about pixel loss, but it also gives you a way to make more money.
In-house design services are a must for any print shop that wants to set itself apart, especially if you’re trying to get more work from businesses.
5- Keep Up With Reviews and Offers
Reviews are one of the most important parts of any business. When you send out a client’s order, it’s a good idea to offer a discount in return for reviews. This could be a simple card that says, “tag us when you post your order, and we’ll message you 10% off your next order!”.
With some social media like Instagram and Tiktok, you can even automate this process, so you don’t have to spend time messaging every single reviewer. This will pull more customers to your page since positive reviews can go a long way.
Any Print Shop Can Make Millions
Whether this is a brand-new print shop or one you’ve owned for years that you’re trying to update, it’s important to make your operations as simple as possible. The fewer complications, the more time and money you’re going to save.
