You might see packaging as only a box for delivering your product. However, this attitude can lead to a loss of revenue, customers, and the opportunity to boost brand awareness and loyalty.
While you shouldn’t judge a book by its cover, people often do so. Sales depend on many factors, and you’ll always have a lot of competition looking to draw attention to their version of the same commodity.
Custom boxes can be a massive sales driver, playing several vital roles in your overall business plan.
#1: Developing Brand Image
Packaging lets your brand communicate with shoppers who are yet to purchase from your company. Everything from the image and naming to the color and material selection helps people develop an attitude towards the brand.
Of course, don’t tell your origin story on the box. Instead, focus on displaying your values and exhibiting devotion to a high-quality customer experience.
Visual decisions play a vital role here. Visit Deepking, for example, to see how you can utilize artwork in spreading your message.
#2: Showing Dedication
Just like packaging can speak volumes to potential customers, it can also strengthen the bond you have with existing ones.
By exploring different avenues to enhance value, you’re showing those already loyal to your company that they have every reason to continue doing so.
From sustainability to multi-use cases, it’s a way to tell the customers that you’re thinking about them even past the purchase point.
#3: Adding Value
There are two main ways in which quality custom packaging adds value to the product you’re selling.
The first one is more obvious. If you put in extra funds and effort into producing a customized case for a product, it’s only natural that it’s worth more as a result.
However, there’s more to this than the monetary value. Sales are a service, and customers want to feel appreciated. You can take advantage of this tendency by creating premium boxes for special promotions and incorporate them into your advertising campaign.
#4: Capturing Attention
As people browse through physical or virtual isles, they see hundreds of items with near-identical purposes. The packaging captures the eye and creates a desire for the product, making them consider buying it.
This aspect is sensitive, though. You could feel tempted to make the design loud, fluorescent, or weird only for marketing purposes, but that approach tends to produce the opposite effect.
Simple, functional wrapping that reveals the thought put in the design is your best bet. Your boxes don’t have to yell for attention, but they have to boast some unique quality that makes them stand out while still fitting the rest of your vision.
#5: Providing an Experience
Finally, remember that even everyday items are an experience for the consumer. Think about it–once you make a purchase, you’re excited to come back home, open the box, and enjoy your new possession.
The unboxing experience is a phenomenon worth tapping into across all industries. Adding personal touches to each box ensures a positive experience with the brand from the get-go. If whatever you’re selling also provides value, you got yourself a repeat conversion.
No matter the industry, you’re competing for customers’ attention, and even the tiniest nuances can make a massive difference.
High-quality custom packaging tends to be the feature that sends the customer your way, showcases your commitment, and helps them remember your brand. So, why not put some extra work into it?