5 Reasons To Include Scent Marketing In Your Business Marketing Strategy

Did you know that smell is one of the most powerful human senses? That’s because it can connect you back to memories and emotions unlike some other senses.

It has an affect on you like no other scent. For instance, when you smell chocolate chip cookies, your mouth may water.

If you hear the oven beep, that’s not going to make your mouth water.

This is exactly why you need to add scent marketing into your business marketing strategy. Not convinced yet? Keep reading to learn the benefits of scent marketing.

1. Improves Brand Recognition

Have you ever walked into an Abercrombie’s or a Home Depot? If you have, you probably recognize the scent of the store. If you smell that elsewhere, you may be reminded of that store.

When a store or brand has a specific scent that it is recognized by, this increases brand recognition. This, in turn, can increase time spent shopping or brand loyalty.

2. Scent Marketing Can Attract New Customers

Imagine walking down the street and smelling fresh coffee. That may create a desire in you to go find where that scent is coming from so you can get a cup of coffee.

The same goes for storefront marketing. If someone walks by your store and it smells good, they may be attracted to the storefront and want to wander right in. This means more customers for you.

Choosing an aroma that fits your brand is the best way to do this. Check out the santal aromatech ltd. because it might just be the perfect aroma for your brand.

3. It Can Benefit Employee Performance

Have you ever been sitting at your desk and realized you wanted a candle lit? That’s because the overall ambience and feel that certain scents provide can help you destress and relax.

The same goes for the workplace. Using scent marketing not only affects your customers, but it can also impact your employee’s performance (and potentially their happiness in the workplace, too!).

4. Creates Lasting Memories

One of the most important takeaways of how to use scent marketing is knowing that it can create a lasting impression or memory in someone’s mind.

People can often relate smells to past memories, and if that has to do with your store, they’ll remember your store. This can increase the likelihood that they will come back.

5. Increase Sales

Studies have been done by Lindstrom and Kotler that show that scented rooms actually increase sales. When there is a specific scent in a room, people are more likely to buy items. That means more sales and more revenue for your business.