About 80% of business professionals believe email marketing increases customer retention. Meanwhile, 59% of people say emails influence purchasing decisions.
Another 59% of marketers believe email is their biggest source of ROI, too. For every dollar you spend on small business email marketing, you generate $32 in ROI.
On the fence about using email marketing services this year? Here are three amazing reasons to give it serious thought first. Read on to discover the major benefits of email marketing today!
Remain Top of Mind
It can take multiple impressions with a single customer before they begin to remember your brand. Even if they subscribe to your emails, they might forget all about you. Small business email marketing can help you remain top of mind.
You can automate emails to arrive on a schedule.
Each time a consumer reads your email, they’ll become a little more aware of your business. Eventually, brand awareness can turn into brand recognition. Consumers could even start associating your offerings with your business.
They won’t think of other brands. Instead, they might visit your website directly the next time they need your offerings.
Remaining top of mind can help you generate more leads and sales, helping your business grow.
Flyers are often intrusive. If you want to keep your audience interested and engaged, consider using email marketing. Email marketing is a great way to remain timely with customers.
For example, you can send them an email reminder after they’ve abandoned their cart on your website.
You can also send consumers a coupon on their birthday or announce a seasonal event.
Adding strong call to action language in your emails can help you generate traffic, leads, and sales.
Improve Your ROI
Email marketing services can benefit your ROI long-term.
Remember, email marketing will help bring previous visitors back to your site. You could begin converting more leads as a result.
Since email marketing is cost-effective, it’s a great way to avoid blowing through your marketing budget as well.
You can even pair email marketing with other services like SEO. For example, you can create an email newsletter to generate traffic to your blogs. Generating traffic and engagement can benefit your search engine rankings.
Make sure you’re tracking your key performance indicators (like this post says). Tracking your KPIs can help you determine which tactics are working. Then, you can start making improvements to future email marketing campaigns.
Making even minor improvements will benefit your ROI long-term. You can create engaging emails with your target audience in mind.
Then, you can draw those customers back to your website to generate more sales!
Consider These Reasons to Use Small Business Email Marketing Today
Don’t miss the chance to help your business grow. Instead, consider using small business email marketing this year. With email marketing services, you can generate more leads and boost your ROI in no time.
Get leagues ahead of the competition with email marketing today.
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