It is the time of the year when every leader collectively looks at the digital trends and opportunities for the new year. From embracing the latest technologies to drafting strategies, the start of 2022 will revolve around the latest digital marketing insights. After all, the future of marketing will be more inclusive, diverse, and connected to customer needs. So, are you up to date with new digital marketing drifts?
As technology advances at a rapid pace, most trends are tech-focused. You will see marketers working with AI-enabled devices and machine learning tools. Likewise, there will be an increased focus on shoppable and visual content. However, there is a pushback against automation and digitization between brands and consumers.
Therefore, you have to put effort into making marketing more human again. In addition to data-driven strategies, the overarching focus should be on people. Here we highlight five digital marketing insights you cannot survive without in 2022.
AI-Powered Optimization
Today, AI is the technology behind many services. It fosters content creation by generating original and creative content. AI-enabled bots can also write blog posts and website copy, eliminating the need for hiring copywriters.
Further, AI can analyze consumer behavior and search patterns. It collects data from social media forums such as Facebook, Instagram, and Twitter. This helps businesses understand how customers find their products and services. Hence, you can leverage these bots to gain insight into digital marketing trends and keep an eye on competitors. The AI servers will identify strategies other industry players implement, giving you exclusive insights.
Most importantly, AI can improve customer service. The AI-powered chatbots can give automated replies to customers, reducing the queues and waiting times while increasing customer satisfaction.
Shoppable Content
In 2022, you have to make the online content more accessible. You have to allow your customers to buy products directly from social posts or while watching content on YouTube. Every social forum gives an option to add ‘shop now’ on the post. The customer will land on the website to buy the product directly by clicking on this button. However, you have to add the element of storytelling to ensure people buy the shoppable content.
First, hook and sustain people with an immersive story. Once you have their attention, focus on branding, and ask them to act. Most importantly, make sure you stay true to your brand and what you claim to establish brand loyalty.
Featured Snippets
With the growth of voice search and mobile, the usage of search engines will be different. Hence, being number one on the search result won’t be essential. Instead, people are looking for the fastest information on the move. That’s where featured snippets come into play. It displays information on the search engine results page (SERP), eliminating the need to visit a website.
Now, the question is how to make your web content appear on these snippets? There isn’t any hard and fast rule; instead, a mix and match of a few strategies. For starters, make sure the content answers common questions people search. The more appropriate your content is to the searcher’s query, the higher the chances of appearing in featured snippets. Second, break your information into small paragraphs and pointers so that it is easy for Google to categorize.
Conversational Marketing
There was a time when customer service was a formal process. Representatives used to respond over phone calls formally, but that’s not the case anymore. Today, bots are responding to customers through instant messages. Thus, the interactions and conversations are like those you might have with a friend. After all, customers no longer prefer talking to someone following the script. Therefore, you have to hop onto conversational marketing.
First, adopt a conversational tone on the public forums to connect with audiences. You can create fun and interactive posts on social media to captivate the users. Next up, send engaging emails to your prospective customers to increase conversion prospects. These strategies will keep the customers engaged, increasing the satisfaction rate.
Video Marketing
Truthfully, video marketing is one of the most crucial marketing trends today. However, video marketing is not only limited to YouTube. Today, we have plenty of ways to drive engagement with video campaigns. Perhaps, you can start a live broadcast on Facebook or Instagram. Likewise, you can also repurpose and republish your content. That means taking a content piece such as a blog post and turning it into a video.
Moreover, brands can create demo videos and tutorials to educate the customers. Similarly, conduct webinars for key stakeholders instead of sending lengthy emails. You can upload tutorials and webinars on your website for better reach and visibility. These videos will increase engagement and ensure that you can connect with the audience.
Final Thoughts
In 2022, marketers expect the competition to increase further. Hence, they have to keep themselves up to date with the latest innovations in the marketing world. You have to up your tech game from conversational marketing to tech-enabled AI bots. In addition, you have to enhance the shopping experience by creating shoppable content for consumers. These few things will go a long way in improving customer satisfaction and increasing profitability.
