If you are into Pinterest advertising, you must do a few things to enhance success. You must use a reliable Pinterest growth service to grow your account and get more followers. You must also be strategic in your targeting. Most importantly, you must choose the right ad format to ensure that the right people see your ads.
In this article, we will discuss the different ad formats that Pinterest offers so that you can make an informed decision about which one to use.
What Are Pinterest Ads?
Before we dive into the different ad formats, let’s first discuss what Pinterest ads are. Pinterest ads are images or videos that promote your business, product, or service. They appear in users’ feeds and can be targeted to specific demographics and interests.
Now that we know what Pinterest ads are, let’s discuss the different ad formats that Pinterest offers.
Standard Pins
Standard pins are the most basic type of ad on Pinterest. They are simply pins that you pay to have promoted. These pins can be from your account, or they can be from other people’s accounts.
You can use standard pins to promote anything you want. This includes products, services, blog posts, infographics, etc. They are easy to create and can be very effective.
These pins allow you to showcase your product in a simple square or vertical image or video. The image or video can be up to 20 seconds long. You can also add a short description of up to 100 characters.
The downside of standard pins is that they are not as targeted as some of the other ad formats. They will be shown to people who have expressed interest in similar products and services, but they will not be specifically targeted to your target audience.
Promoted Pins
Promoted pins are similar to standard pins, but they are specifically targeted to your target audience. When you create a promoted pin, you will need to choose who you want to target.
You can target people by selecting their location, gender, age, interests, and even the devices they use. These variables ensure that your advertisement will reach only the right people.
This paid ad format is more expensive than standard pins, but they are also more effective. If you want to ensure that your ad reaches your target audience, then promoted pins are the way to go.
Rich Pins
Rich pins are a type of ad that allows you to add more information to your pin. This includes things like price, availability, and product descriptions.
This is a great way to showcase your product and give potential customers all the information they need to make a purchase. Rich pins are also more likely to be clicked on than standard pins. This is because they are SEO optimized and appear higher in users’ feeds. They are designed to spread brand awareness and increase traffic to your website.
They do this by using code to pull metadata from your website and displaying it on the pin. This makes your pins more engaging and informative, which leads to higher conversion rates.
Product Pins
Product pins are pins that include information about a product, such as a price, name, and where to buy it. This is one of the Pinterest ad formats that is perfect for eCommerce businesses, as it allows users to get information about a product without leaving Pinterest.
Once a user finds a product they like, they can click on the pin to be taken to the website where they can purchase it. This is a great way to increase traffic to your website and generate sales.
Carousel Ads
Carousel ads are a type of ad that allows you to showcase multiple products in one ad. This is perfect for businesses that sell multiple products, as it allows you to show off your whole range.
Each product has its own image and description, which makes it easy for users to find the one they’re looking for. Carousel ads are also great for telling a story, as you can include multiple images to create a narrative.
This ad format is very versatile and can be used in a variety of ways. You can use it to showcase your products, tell a story, or even promote a sale.
All these Pinterest ad formats have their own benefits and drawbacks. You’ll need to experiment with each one to see which works best for your business. But once you find the right format, you’ll be able to use Pinterest to drive traffic and sales to your website.
