Want to incorporate your love of travel with a new hobby or career? Here are our top five tips to grow your travel blog.
The rise of the internet has allowed for a whole new generation of self-employed nomads to travel the world and write about their experiences.
Seen by businesses and advertising agencies as an exciting new form of media that draws in higher viewing figures than traditional forms of media, blogging and ‘influencing’ has become an extremely lucrative industry.
If you dream of starting your own travel blog but don’t know where to begin, you’ve come to the right place. Today we’re revealing our top five tips to grow your travel blog.
5. Work with others ‒ benefit from partnerships
Kicking off our list of top tips to grow your travel blog is creating partnerships with others. One major way to get your name out there is to join communities or join forces with other like-minded people.
There are numerous different ways you can work with others to benefit both parties. For example, you could provide content for another blog concerning your area of expertise and they could link back to yours.
Other partnerships include working with brands, sharing tips and advice about what you’ve learned with others, and even bringing together various skills and expertise to create a new joint venture.
4. Find your niche – do something differently
Our next piece of advice for growing your travel blog is finding your niche. Think about it: why would people follow YOU if you’re just posting the same content as everyone else?
The blogging world is incredibly competitive, so it’s important to always stay on top of changes and offer something different to what is already out there.
Whether you opt to create a new style of content or want to focus on an area or location that you think is underrepresented, offering useful information or entertaining content that is not readily available from others will make your blog stand out from the crowd.
3. Travel ‒ it may sound obvious
It might sound obvious, but one of our top tips to grow your travel blog is just to travel. If you want to build up authenticity and trust among your readers, then you need to show you are writing from a place of knowledge and experience.
Even if you’re working within a tight budget or with limited time constraints, you can start small. Focus on travelling your local area and sharing tips, advice, and experiences that people should check out near you.
Travelling your own area and sharing information about it will also give your blog the edge over others, as you will be able to provide a level of expert knowledge and insider advice that those visiting would not otherwise have access to!
2. Utilise social media ‒ use every platform to your advantage
In an age that is dominated by social media, with people all across the globe spending hours each day on their phones, making use of social media to grow your blog is a trick you don’t want to miss.
Social media is the easiest way to get your name out there. So, making sure you’re present across various platforms and creating content that is optimised for each individual social media is crucial to growing an audience.
From TikTok to Facebook, Instagram to Twitter, growing an audience on social media can be an absolute minefield. So, if you don’t know where to start, there are plenty of courses that will help you improve your skills.
You can even get Social Media Marketing Training in Northern Ireland that will help you take your social media game to the next level.
1. Create an SEO strategy – get your content ranking
Search Engine Optimisation (SEO) is perhaps the most important factor in growing a successful travel blog. So, creating an effective SEO strategy is one of our top tips to grow your travel blog, whether you’re a beginner or you’ve been in the game for a while.
SEO will ensure that your posts show up within the first few results when someone searches for a topic relating to your content. You want to prove to search engines that you are a knowledgeable, trustworthy, and authoritative voice on any individual subject for them to include you on this list.
Various things you can do to improve your SEO game include working to improve your Domain Authority (DA), incorporating relevant keywords in your posts, and using specialised SEO tools.