The Big Apple, The Capital of the World, The City So Nice They Named It Twice! NYC is a truly magnificent place, but for business owners trying to outshine the immense competition on their doorstep, it can be a metaphorical minefield.
So, what is one to do when trying to get ahead in such a saturated market? Read on and we’ll share some quality SEO strategies for your New York City business…
Embrace the power of local SEO
First things first, you need to embrace the power of local SEO. If you really want to get ahead in NYC and stand out from the competition, you want to channel some resources into developing your GMB (Google My Business page) and putting your business in front of as many people as possible when they are searching locally.
For example, when someone searches “best indoor climbing wall near me” on Google, a few local listings will appear. Whether you are a brand-new business or you’ve been around for a while and you’re only just learning about SEO, you’ll be amazed by how powerful this tactic can be.
- Create your GMB
- Add all of the relevant information
- Link your GMB with your socials
- Add high-quality photos of your premises and services in action
- Create unique and engaging content with the appropriate keywords
- Encourage customers to leave feedback on your GMB page.
Produce and share people-centric content online (with local-info where possible)
Using the indoor climbing wall example, if you want to become an authority in your area, you need to share as much people-centric content as you can on your website and via other avenues such as guest blogging. Here are some examples of the kind of content that you can create to establish your authority, attract new customers, and improve your online awareness:
- A guide to finding us via all the major transit hubs in NYC
- What clothing is appropriate for indoor climbing?
- Exercises you can try at home to improve your upper body strength
- The physical and mental health benefits of climbing
- First time using a climbing wall? Here’s what to expect when you climb with [brand name].
Look at your competitor websites and keep an eye out for gaps in their content. Which topics have they missed? And indeed, are there any tops they’ve covered that you can greatly expand on?
Optimise your website with intuitionism in mind
Even though you might not be ranking in the top 5 positions on a Google SERP, it doesn’t mean that you can’t get any business online through organic searches. In the meantime, while you work on your local SEO and improving your rankings, put extra emphasis on optimising your website to make it more intuitive and user-friendly.
- Improve page load speed (climbers like hanging around on walls, not websites)
- Keep your sales copy fresh, concise, and engaging
- Master internal linking – especially when adding regular blog posts
- Create an FAQ with everything a new customer will want to know before heading down
- Make sure the design flows well and every page naturally moves visitors towards a positive conclusion.
Final thoughts
Of course, these three strategies are merely the tip of the iceberg, however, if you invest time and effort into mastering them, you’ll be in good stead for a healthy digital marketing campaign built for success.
If you feel overwhelmed by the prospect of tackling your SEO requirements by yourself, our advice would be to hire a New York City SEO firm to help strategize a masterful local SEO campaign on your behalf.
We hope you’ve found this article insightful and wish you the best of luck with dominating in your local area.
