Marketing is one of the most important things your company does. This doesn’t mean that you need to overspend for it.
Companies recently spent 6.4 percent less on their marketing budgets than in previous years. Search engine optimization (SEO) remains a top form of marketing because of its wide reach and effectiveness.
If you run a small business, there are some low cost SEO tips you can follow that will still get you results.
The tips below will assist you when you need to get the best SEO for small businesses without it hurting your wallet.
1. Get Your Blog Going ASAP
If you’re trying to do SEO on a budget, you can look no further than a well-written blog. Blogs do well with Google by ranking keywords, posting helpful information, and preventing your website from becoming static.
Your blog should have pillar posts of evergreen content, and several posts that support your brand and area of expertise. Make sure to mix in posts of different word counts – including 500-word, 1,000-word, 1,500-word, 2,000-word, and 3,000-word blog posts.
Marketing companies often today specialize in blogs. Working with this company can help you get some visibility for your blog that’ll make a difference.
2. Start With One Social Media Platform
Social media should remain a key part of your marketing strategy. Instead of spending your time and money on several platforms, start with one and build.
With more than 2.6 billion registered account holders, Facebook is a platform that you’ll appreciate from an SEO standpoint. Facebook ranks well on search engines because the profiles are personal and informative, and the platform gets stellar organic reach.
Instagram is a highly visual medium that lets you get the most from hashtag use.
Learn all of the subtle nuances of a platform before wearing yourself thin trying to do it all.
3. Optimize For Local SEO Keywords
Researching the best keywords is an affordable SEO step that everyone can take. Local keywords are an effective use of your time and money and can yield outstanding results.
Using local SEO strategies will increase your traffic, yield better conversion rates, and help you hone in on your target customer.
4. Organize And Upgrade Your Website
Good old fashioned web design principles will help more than you know. Improve your website so that it looks amazing, is speedy, and has a user experience (UX) that visitors appreciate.
A buggy and slow website will only steer people away and make it difficult for you to gain any SEO traction.
5. Set And Track Your Budget
If you need to get the most from your SEO budget, you have to manage it like an accountant. Keep monthly and quarterly budgets for your analytics, media campaigns, professional SEO service, and other items.
Having limits on how much you spend for each will make it easier for you to keep these expenditures reasonable.
Handle SEO For Small Businesses
Start with the information above if you are hoping to manage SEO for small businesses at a price point you find affordable. You’ll appreciate the results that you get and the fact that it didn’t have to cost you an arm and a leg.
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