The rise of the smartphone has led to a speedy evolution in the digital world, which is great news for businesses. According to Statista, around 86.29% of the global population owns a smartphone, which equates to around 6.92 billion people. Not only do all of these people have one but they’re also being used more than computers, especially when it comes to web searching and eCommerce. Naturally, this means that mobile apps are the perfect way to connect with current and prospective customers.
Brand Fortification
Mobile apps can be leveraged by companies of any size, and more often than not, small businesses are hopping on the trend. However, these businesses aren’t churning out generic apps, they’re having bespoke platforms built because it boosts familiarity, trust, and credibility. This means that, instead of using bulky no-code development options, more businesses are opting to use a quality app development agency UK to design a bespoke app for them.
Strengthened Customer Relationships
According to research, an astonishing 76% of customers prefer using their smartphones because it saves time, and the majority of these users would rather use a dedicated mobile app instead of a website. These statistics alone demonstrate the importance of introducing a mobile app to your business.
Customers want speed when interacting with a company on their smartphone, and a mobile app paves the way for this. As well as offering speed, an app can be used to boost engagement. For example, many retailers including Starbucks provide mobile app-only loyalty programs.
Great for Generating Data
A bespoke mobile app allows you to build around your customers’ needs and preferences, which can grow as time goes by. The backend of a mobile app grants access to a wealth of user data including demographics, engagement metrics, and a range of different feedback. When mobile data is collected, interpreted, and used properly, it has the potential to lay down the foundations for entire marketing campaigns.
Accessible 24/7
Mobile apps allow customers to access your services and products 24/7, which is a huge advantage over physical stores. Additionally, mobile apps utilise targeted messages and personalisation, making them much more favourable than websites. In some cases, mobile apps can be accessed in the absence of an internet connection. When customers can find answers to questions without having to contact customer service, it reduces friction and allows your team to focus on important tasks.
Saving Money
Mobile apps have the potential to reduce the overall operating cost of your business. For example, marketing efforts can be scaled back by using a mobile app. Additionally, your employees will benefit from the mobile app because it will increase communication, engagement, and productivity, which will lead to high-quality work carried out and a stronger bottom line. As well as putting the app to work reducing outgoings, they can bring in passive income through targeted ads.
Smartphones and mobile apps aren’t going anywhere – they’re only going to get more powerful if anything. Therefore, now is the perfect time to pull your business into the modern age by creating a mobile app.
