Basic Graphic Design Principles That Every Designer Should Know 

Graphic design is crucial in influencing visual communication, as seen by its prevalence in everything from the logos on your favourite items to the websites you visit and the posters that capture your attention. Graphic design is an all-encompassing and powerful discipline. In this blog we will cover the basics of graphic design that you need to know whether you’re just starting or are a seasoned expert. We will also answer the question, “What Is Graphic Design?” and explore the value of Motion Graphic Design Training. 

Table of contents

• What Is Graphic Design?
• Principles of Good Visual Design  
• Value of Training in Motion Graphic Design  
• Conclusion

What Is Graphic Design? 

Let’s start with a definition of graphic design before we go into the concepts. Graphic design is the study and craft of conveying information visually. The goal is to make something visually appealing that communicates a message or concept to a target audience. Visually appealing and informative designs result from typography, images, colour, and layout techniques used by graphic designers.  

Principles of Good Visual Design 

Let’s delve into the principles of good visual design:  

1. “Balance” refers to how evenly the various design components are spaced. Symmetrical balance and asymmetrical balance are the two main forms of equilibrium. Elements are mirrored on each side of a central axis to achieve symmetrical equilibrium, which conveys a feeling of order and formality. In contrast, asymmetrical balancing uses distribution irregularities to boost aesthetic appeal and energy.  
2. Visual attention and emphasis may be achieved via contrast by putting seemingly unrelated components next to one another. Colour, size, form, and texture differences may all help accomplish this. The use of contrast draws the eye and draws attention to key details. 
3. Alignment is the process of arranging components such that they share the same axis or edge. Constant alignment in a design establishes a feeling of order and unity. It’s necessary for the sake of readability and aesthetics. 
4. Using similar visual components across a design is called “repetition.” It helps bring people together and solidifies the idea being conveyed. Type, hues, contours, and motifs are fair game for the repetition technique. 
5. Proximity is the practice of putting things that belong together near together. It aids in the construction of causal chains and the structuring of data. Location is key to reading and understanding. 
6. To emphasise their significance and direct the audience’s focus, items might be arranged in a hierarchy. Designers use visual cues like size, colour, and location to create an obvious content hierarchy. 
7. The technique of choosing and arranging fonts (typefaces) to effectively communicate is known as typography. The readability and tone of a piece of writing are greatly impacted by the author’s choice of typeface, font size, line spacing (leading), and line length. 
8. Learning about colour theory is essential for every graphic designer. The way a design is interpreted may be affected by its choice of colours. Designers carefully construct colour schemes that communicate a message. 

Value of Training in Motion Graphic Design 

Motion graphics, which employ video and animation to communicate, are a relatively recent development in graphic design. Designers who want to keep up with the ever-changing demands of the motion graphics industry should enrol in a training programme. Training programmes like this provide: 

1. The ability to generate animations, visual effects, and interactive multimedia material is a technical talent, and designers may acquire such abilities via training in motion graphic design.  
2. Planning and organising major motion graphic projects requires storyboarding, typically taught in training programmes. 
3. Motion graphic artists should be proficient in various software packages, including Adobe After Effects, Cinema 4D, and Adobe Premiere Pro. Practical experience with these instruments is provided via training programmes.  
4. Movement and animation provide a unique medium for artistic expression in motion graphic design. Designers are encouraged to develop their creative sides throughout training. 
5. Training programmes sometimes conclude in developing a portfolio, which may be useful when looking for work or freelancing possibilities in motion graphic design. 

Conclusion 

Graphic design is significantly more than simply making pretty pictures; it’s also about conveying your message and presenting stories with imagery. Designers may create works that do more than just look nice by using the tried-and-true concepts of balance, contrast, alignment, repetition, proximity, hierarchy, typography, and colour theory. 

Training in motion graphics is becoming more vital as the profession of graphic design develops. Designers may produce more dynamic and interesting content for websites, social media, ads, and video presentations using motion graphics.