When it comes to promotion of any kind, a business can flourish on its ability to deliver a cohesive, interesting, and engaging customer experience.
This aspect of the modern business has long proved to be an important and highly valuable one to digital marketing professionals everywhere. For them to keep customers both happy and engaged with their brand, they need to consistently adapt their online efforts.
If this is starting to sound at all familiar, then you might want to consider an immensely powerful ally in rich media ads.Â
In digital marketing, there are advertisements that contain a host of additional interactable features which tend to come in many different shapes and forms, whether it’s a pushdown ad or animated banner on a webpage.Â
Here are just some of the reasons why rich media might be able to take your customer experience to the next level and boost your business in no time.
Increased Interactivity
Businesses that showcase a greater level of interactivity may have a much easier time keeping their audience engaged in the first place.
For example, say you opted to implement a dynamic background on your ads – one that moved when the customer drags their cursor over it – you’re already offering them a more tangible experience than they’d otherwise get from the static experience.
Grasping your audience’s attention is an essential part of marketing and more so holding that attention once you’ve acquired it. The dynamic interactivity offered through rich media advertising is the ideal technique in this regard.
Interactivity adds depth and meaning to your customer experience. These factors are incredibly beneficial in the development of a decent public perception of your company.
Better Customized Ads
To get the most out of your ads, they need to be unique and represent your brand’s aesthetic.
While getting the right language, colors and images are, of course, instrumental to the ad creation process, so is making sure that they physically behave a certain way. Rich media ads excel in this area as they’re exceptionally customizable.
The term tends to encompass a vast wealth of ad types in general, from animation to audio controls and everything in-between. There’s a great deal to consider when it comes to the development process.
From a simple ‘click here’ button on a revolving banner advertisement to an intricate, multi-faceted browser game that doubles as an ad for one of your products, your digital marketing can be as complex or as simple as you need it to be. As long as it reflects your brand and you adopt a medium that allows you to perfect this, you shouldn’t go too far wrong.
More customization means you have more opportunities to create beautiful branding cohesion through your marketing efforts – a huge competitive advantage in the modern business arena!
Higher View Rates
If you can effectively and subtly guide your audience through your website’s product pages, you can probably expect a better conversion rate, resulting in the rise of higher quality leads.
For example, by introducing rich media banner ads, you’re giving your potential customer more to look at, more to take in, and more to get involved with.
This could spell good news for your view rates in general, hopefully leading to more valuable internet traffic and, ultimately, a wider profit margin.
Plus, it is worth noting that a rich media ad may contain, or at least enable, better tracking tools than a standard one, enabling your company to continue to adapt and fine-tune future campaigns due to this accurate data.
Metrics are an important part of modern marketing and many businesses build their entire models on them. A good metric may be able to help you optimize various processes throughout your company, and not just in marketing either. Rich media might be a way to improve this particular component.
Greater Return on Investment
Business is expensive. Whether it’s paying for wages, funding entire marketing campaigns, or paying the electricity bill at the end of the month, it can often feel unending.
Suffice to say, making sensible money decisions is a must! This means looking further down the line and opting for marketing with a dependable ROI.
If a person has a more complete experience through rich media ads, they will be much more likely to consider your products, especially if you can drive buying intent rates through additional media inclusions like instructional videos for your products.
Standing Out
Standing out is important in business. It helps you get noticed by meaningful leads, reach new customers, and grow your reputation in a positive direction.
This can be difficult to accomplish particularly if you’re positioned among some fierce competition. Highly customized, interesting, engaging rich media ads could help you get a head start in this area.
