In a competitive market, your business needs to be as accessible as possible to your customers so they can find your products and services when they need them.
That’s why eCommerce is a must for any brand.
But it’s not enough simply to get your business online – you need to know how to engage your customers, making the most of social media channels as well as your own website to spread brand awareness.
With that in mind, these are just three ways to electrify your business online – take a look.
1. Choose your platforms carefully
When breaking into the world of social media, it’s tempting to try and take on all the major players at once.
But actually, it’s far more efficient to direct your energy towards the platforms your customers are most likely to use.
For example, for B2B brands, LinkedIn is the place to be. Meanwhile Instagram and TikTok are great for products with a visual appeal, whilst evidence suggests that Facebook is now the best platform for targeting the over 50s. Â
By targeting your efforts carefully, you’ll make valuable connections with customers more likely to engage meaningfully with your brand.
2. Easy on the eye
Written content is a crucial part of your website, and this is where many brands choose to direct their priorities.
Its job is to provide your customers with the answers they’re looking for, and it can be a powerful tool in guiding them to the next part of their purchase journey.
But it’s not all about the words either. To keep their attention, you’ll need to engage your customers quickly once they arrive on site, and visual content such as images, videos, and graphics are a great way to do this. If you don’t have those proficiencies in-house, SNS Group can create visual content cohesive with your brand designed with your customers in mind.Â
This type of content is also great for getting quick clicks and boosting engagement on your social media channels too.
3. Grow your following
There is no single secret to social media success, but giveaways and competitions are a great way to boost your follower count and raise brand awareness.
As is influencer marketing – though the term generally calls to mind the likes of the Kardashians and Molly-Mae, it’s actually a tactic that offers rich potential even for brands on small budgets. Micro-influencers with thousands or tens of thousands of followers can provide major signal boosts for your products with reviews and ads placed before audiences already interested in brands like yours.
And social media isn’t the only place to do this – well-written website content (including a blog) that targets for queries your customers are searching for are a great way to place your site before them in search engines and bring them to your business.Â
Ready to make waves in the online sphere? These three tips will help you do just that.
