The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.
Key Takeaways
Marketing Funnels or the Customer Journey?
The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that’s it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions.
Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses should collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. By focusing on continuous improvement and leveraging the right tools, businesses can increase their conversion rates and create seamless, engaging customer journeys.
Questions I ask Mikael Dia:
[01:51] What are the key components of a marketing funnel and how does that differ from a customer journey? [03:49] What steps in funnels focus on getting the “right people”, people who understand why they should pay a premium? [07:00] In your experience with funnels. What are some of the biggest mistakes that people make ? [10:46] Is there a proper way to test and optimize a landing page? [13:41] After the sale itself, how do you fix the “last mile problem” a lot of folks end up experiencing? [16:53] what role does Funnelytics play in Marketing Funnels? [18:40] Is there anywhere you want to invite people to connect with you or find out more about Funnelytics?
More About Mikael Dia:
Connect with Mikael Dia on LinkedIn
Visit his Website
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Connect with John Jantsch on LinkedIn
