The field of law is one of the most crowded industries in any given large city in America. Countless law firms are covering every area of the city, and it can be easy to become white noise in a highly competitive market. That’s why SEO, or search engine optimization, or crucial for all kinds of businesses today, including law firms.
For example, if you want to rank as the top Denver accident lawyer or law firm, there are several ways to boost your online presence in a way that attracts more eyes to your business and less to the competition. That’s what this blog will explain. Keep reading to see which methods are crucial for standing out online today using SEO. Some may be easy to handle in-house, while others might require some outsourcing to get the most bang for your buck.
What Is SEO?
Search engine optimization, in layman’s terms, is the act of utilizing certain keywords that are attached to your brand to bring your product to the top of search engine result pages (SERPs). For example, if someone goes to their phone and searches for “lawyers near me”, you want your business to be one of the top options on the first page.
Think about it: how many people would really scroll very far to find the right choice for them, or even move to the second or third results page? In an increasingly impatient world where people want their answers immediately, you have to battle for a top spot or you’ll be left behind.
How Many Businesses Are Using SEO?
Because the vast majority of people looking for a product or service turn to their phones for information, most businesses are allocating money for SEO these days. They understand their online presence is more important than ever before and can be a strong source of advertising compared to methods commonly used in the past.
This practice is useful for any business, whether a consumer is looking for a new car, a mechanic, an accident lawyer, or some tacos, businesses are constantly competing to emerge as the right choice in their field. Even for small businesses, the majority of them (63 percent) are investing in SEO campaigns or allocating money to SEO efforts. The SEO growth is slower for small businesses because they often don’t have the financial resources to invest in these efforts like corporations do.
What Methods Can My Business Use To Improve SEO?
There are certain things you can do in-house, and others that would be more beneficial from an outsourced expert. But it’s important to pull out all the stops when it comes to improving SEO in your content. Below is a list of objectives businesses should follow to boost their SEO and online presence.
- Discover what keywords are attached to your business: If you’re a used car dealership in Colorado, you want to discover which organic keywords are attached to your brand. If your brand is credible and strong enough, you might have a few strong ones already connected to your company’s name. Certain sites like Semrush and Answer the Public can provide you with a list of organic keywords that you can often use to boost your brand through your content.
- Develop a PPC campaign: If you have the budget for it, consider a PPC, or pay per click, campaign. These are a form of ads that can allow your brand to remain at the top of SERPs for an allocated time period based on how much money you can allocate to keep it there. In this model, advertisers will pay a fee each time their ad is clicked. While utilizing organic keywords is a stronger and more reliable method for longevity in SEO efforts, PPC campaigns can temporarily give you a boost. These are solid options if you have a promotion or limited-time-only offer you want people to see immediately. This helps you target certain audiences and attract immediate attention. It’s also easy to measure and tweak and scale.
- Utilize Content Marketing: Make sure your content is keyword-rich and full of relevant topics your customers will be interested in. This could be related blogs or posts that tackle these topics, or cleverly crafted landing pages on your website that measure well in SERPs. It can also include email marketing, videos, infographics, social media posts, or any other published online content. Your content is the vehicle for your brand’s voice, values, and important information your customers want to know. Google values strong content by its readability, tone of voice, SEO performance, and originality. If you’re nailing each of these factors, your content will be strong and perform well.
- Enrich Old Content Periodically: Most businesses have content long before they begin an SEO campaign. Because of this, older content might be optimized well or at all for SEO performance. This can take away from the stronger facets of your brand and really just takes up space that doesn’t help you. But you can go back and enrich old content with new keywords, stronger paragraphs, better tone of voice, etc., and before you know it, it’ll be ranking higher than ever.
Consider an Outsourced Expert
Many companies don’t have the time or resources to handle all of these efforts in-house. That’s where a digital marketing expert can come in and take on the heavy lifting for you. For a contract agreement, monthly fee, or other partnership, outsourced SEO experts such as Peaks Digital Marketing can create all of this content for you, conduct keyword research, enrich your content, and provide progress updates so you know it’s all working. That way, you can focus on more pressing issues of your business knowing your SEO efforts are being taken care of.
Conclusion
SEO has emerged as a pillar of modern digital marketing. In short, businesses that don’t use SEO in the world today can find themselves easily left behind or constantly falling short of their competitors who use it well. The good news is there are several efforts you explore in-house that will help you perform stronger online, therefore increasing eyes on your business and more money in your pocket.
If you find you can’t handle these methods on top of your daily company responsibilities, consider allocating these services to an outsourced expert that can do the work for you. In today’s world, it can only help your business to grow and reach its full potential.
