Video marketing is among the most important aspects of content marketing today. In fact, it won’t be wrong to term video marketing as the primary element of digital marketing in 2020. After all, most people can understand and resonate with moving images more than blogs, infographics, and other types of content.
Despite the raging popularity of videos, not many businesses – specifically start-ups – can use videos to their full potential.
Not just businesses, even individual videographers are not able to utilize videos completely to make it big in the market. The reason might be the constant pressure to make the videos go viral and reach a million views in a single day.
Like every other field, video marketing is also drenched in myths on how to make a video go viral. Falling for this not only makes your effort in creating the videos go waste but slowly tends to wrap up your career as a video creator.
Don’t worry if you’ve also been a prey to this rat-race. This article tries to debunk all the myths associated with video-making and making the videos go viral. Follow these steps in you want to make a lasting impression on YouTube or other platforms.
1. Making The Perfect Video Costs A Lot Of Money
This is by far the most common myth that needs to be shattered once and for all.
You really do not need to spend a tremendous amount of money to make a video. You only need a great idea and an insight into how you want to execute the video. Editing platforms and the tools to edit a video are secondary.
In fact, you don’t have to spend a single penny while editing your videos. Wondering where is the youtube video editor that lets you edit quality videos absolutely free of cost? Online editing websites like InVideo have a user-friendly but feature-packed interface that enables you to edit professional videos without any hassle.
So, if you are looking to initiate your journey on YouTube or are a start-up looking to amp up your digital marketing with great videos, don’t fall prey to the myth of having to spend tons in video marketing.
2. You Have To Make Viral Videos From Day 1
If famous YouTubers thought that way while making their first videos, they would never have become so famous on YouTube. No matter how charismatic or telegenic you are or how good your script is, your video will never be a hit from the first go.
No, the fault isn’t your video’s, but it is about YouTube SEO and the YouTube algorithm, which inherently demands the content creator to be consistent and true to their niches to be able to rank in the top order in YouTube searches.
Hence, if you think that your future on YouTube hinges on the fame of your first video, please stop thinking so. Rather, jump into YouTube and start making quality videos consistently to reach the zenith of success slowly but steadily.
3. You Have To Promote Your Videos On Other Creators’ Comment Section
Often you will find creators promoting their videos on the comment section of more popular YouTube creators. If you have been doing the same, know that it is an absolutely wrong and futile way of promoting your videos. There are essentially two aspects to it.
Firstly, since YouTube is a social media platform, you have to engage with other creators and strike a conversation – not just with the creators but also with their audiences. As a result, your videos will show up in their YouTube video suggestions more.
Just promoting your videos in others’ comment section will necessarily make people think of you as spam and thereby ignore your videos more.
Secondly, views aren’t necessarily the roads to success. Even if you cross 1,000 views by promoting a video like this, you might not be able to retain those viewers and make them your audiences.
On the contrary, the viewer – if they don’t like your video – may even block you, thereby halting your progression.
So, don’t waste your time promoting your videos in the wrong place. Utilize YouTube as a social media, and you shall soon see your videos thriving on the platform.
4. Making Promos Are A Waste Of Time
If you are a short-filmmaker or a travel blogger, you might want to make promos of your upcoming videos as a marketing stance.
Although it’s a great way to communicate with your audience, many creators shy away from promotional videos fearing those might not stop your main videos from going viral.
Contrary to popular belief, promos are a great way to create a lasting impression on your audiences so that they come back for more. If your promotional videos are intriguing and visually pleasing, your audience will not be able to wait for the video to release.
Think of any movie – does a good promo kill your curiosity or intrigue you?
However, you need to ensure that your promos are catchy and anticipatory to the main video. Instead of spending tons on making promos, use an online promo video maker free.
Myth #5: Only Comedy Videos Or Vines Go Viral
There cannot be a bigger myth than this. Often many people think that Vines and TikToks have the capability of going viral. While Vines are made for masses and are actually pretty popular, there is no evidence that other types of videos don’t do well.
There are numerous productivity, beauty, travel, and fashion content creators whose videos often go viral. All you need for a video to go viral is good content and a great rapport with your audiences.
So, if you have wanted to change your niche in order to go viral, continue with your passion, and the rest will follow.
As a new content creator, your aim should always be to produce good content that adds some value to your audiences. Being well-versed in YouTube SEO is also a great way to start. But in no circumstance should you aim to make your videos go viral.
Aim to thrive in social media by making quality videos, and no one can stop you from becoming famous.
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