So you want to update your company’s website? Chances are, that if visitors aren’t pleased with your website you’ll lose them as customers forever.
A company’s website is the first impression that the company gives. As an entrepreneur, you likely spend hours preparing yourself for a networking event.
Your website is also an entity at a never-ending networking event (the web)!
As such, you want to give thought to the best web design tips. This is so you can make sure your website always gives the best first impression. Here’s what you need to know.
1. Simplicity Is Key
While your business might be complex, your website has to reflect simplicity. You have to put yourself in your visitor’s shoes.
How long should it take for a visitor to figure out what your business offers Can they get overwhelmed with the media and design?
Choose a few key colors to use on all pages. Stick to one or two fonts for your text. Don’t overwhelm your visitors with videos or audio on auto-play.
2. Simple Website Copy
The next step is to focus on your website’s copy.
You want to create a sense of urgency with your visitors. You want to convince them to engage with your brand. You want to use simple language that doesn’t overwhelm them.
It’s the copy that actually is the biggest challenge for many websites. Write down your copy and then be brutal with editing.
Your focus should be to cut your text as short as possible. It should be simple enough for a young child to understand.
3. Mobile Optimization
Many visitors will view your website on mobile devices. These include smartphones and tablets. As such, you want to make sure you focus on making your website optimized for mobile devices.
Many websites don’t function on mobile devices. They appear disjointed and many features don’t work at all. If a visitor cannot see your website on a mobile device, there’s no guarantee they’ll visit it on a desktop.
Make sure you focus on mobile optimization before launching your website to the public.
4. Hick’s Law
Hick’s Lawsuggests that the more choices a person has, the longer they’ll take to make a decision.
For example, you might have a plethora of options for contacting customer support. Stick to a default option to redirect your customers.
For example, when they click “Help” it can go to an email box. On a sidebar, they can have other options such as live chat or calling a number. But if they have to choose a communication option beforehand, it will slow them down.
Try to limit your menu items. Consolidate services and packages to not overwhelm your visitors. Stick to a few social media platforms, rather than trying to be on all platforms.
Now that you know these 4 tips, make sure you find a creative website design service to help you design your perfect website.
Improve Your Web Design
If you follow these web design guidelines, you’ll create the perfect website for your brand.
Focus on simplicity in design, copy, and choices. Make sure your website also works for mobile devices. Don’t be in a rush to launch your website. You must prepare your website for presenting itself on the internet.
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