BARCELONA are set to be handed a lifeline to their financial woes, with reports suggesting the club have been offered the largest sponsorship deal in football history.
The fallen Spanish giants are into the final six months of their current sponsorships with Rakuten and Beko, and on the lookout for new partners to help ease the turmoil at the Nou Camp.
Barcelona are set to strike an agreement for the highest sponsorship deal in football historyCredit: Getty
A number of companies are currently locked in negotiations in regards to taking over as sponsors, with potential deals set to total a huge £67m-a-year, according to Sport.
Despite the current off-pitch crisis, which includes being unable to register players, Barcelona remain the most followed club in the world on social media.
That makes them an attractive prospect to sponsors, with the club currently pondering which company to partner with next season.
Sponsor slots are given to the front of match shirts and sleeves, as well as training kits.
VeganNation and Polkadot are two companies vying to strike a deal with Barcelona, with both firms operating in the cryptocurrency market.
Talks with VeganNation are said to have been ongoing since November, including meetings between the company CEO Isaac Thomas and Barca president Joan Laporta.
Ferran Reverter and Juli Guiu were also present, with the latter responsible for marketing and revenue at the club.
An offer has been made for VeganNation to become the main sponsor at the club for the coming years, in a deal that dwarfs that of the current sponsors.
VeganNation are a US public company listed on the OTC market, who have also launched their own cryptocurrency called GreenCoin in the aim of building a greener economy.
They have also tabled a second offer, reported as a ‘joint venture’ with technology giants Tencent.
Elsewhere meetings are said to be ongoing with blockchain network Polkadot, and music streaming site Spotify.
The latter are claimed to want the main shirt sponsor slot, leaving the sleeve sponsor and training kit free for other companies.
That could well be GreenCoin – VeganNation’s cryptocurrency – and Sport report that particular deal would land Barca a whopping £83m.
Polkadot too have made a proposal for a sponsor slot, but as they also own their own cryptocurrency, Barca would not be able to promote both VeganNation and Polkadot at the same time.
Chiefs at the club now have decide which basket to put their eggs in.
But regardless of who they choose, all of the offers presented to them would likely set the record for the largest sponsorship deal in football history, and therefore ease the £1BILLION+ worth of debt currently running the club into the ground.
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