NIKE always manage to come up with the goods when it comes to a football advert.
And they’ve even roped in ace Hollywood film directors in the past, including Baby Driver auteur Edgar Wright for a promo featuring Kylian Mbappe and Edinson Cavani.
Nike has a history of producing football advertsCredit: Nike
And while it was pretty boss, we didn’t think it’s the best commercial they’ve done.
SunSport’s delved into the Nike archives and unearthed these gems featuring some of the world’s greatest ever talents.
Most of them have one thing in common… one of the great mavericks, Eric Cantona!
Good v Evil – 1996
Good v Evil pitted Paolo Maldini and Eric Cantona against the devil and his henchmanCredit: Nike
Evil men tried to beat footballers in the 1996 ad Good v EvilCredit: Nike
Eric Cantona signed off the ad with an “au revoir” before defeating the devilCredit: Nike
Right before Euro 1996, Nike really began pouring money into football ads.
This one, featuring nearly every great footballer on the planet of the time, pitted the players against the devil.
Both Cantona and Paolo Maldini showed off their acting chops with speaking parts.
Cantona signs off the ad in a trademark style with an “au revoir” before he fires a ball through the devil, scoring a goal and winning the day.
Eric Cantona, Ian Wright and David Seaman celebrate Parklife – 1997
To the tune of the infamous Blur hit, Parklife grassroots football is superbly represented.
We are transported to various pitches, where each team has a star name in their ranks.
We see Seaman punching a ball from a corner, Cantona dribbling and Wrighty smashing a volley home.
Ian Wright volleys home in the 1997 Parklife ad on Hackney MarshesCredit: Nike
David Seaman makes an appearance on the 1997 Nike ad punching the ball from a cornerCredit: Nike
Eric Cantona has appeared in a number of Nike ads over the yearsCredit: News Group Newspapers Ltd
Brazil’s World Cup squad – 1998
Even the Samba boys had to go through airport security, but they did it with style.
Ronaldo, Denilson, Roberto Carlos and Co play a bit of keep ball in a free-flowing move, ducking around other flyers.
We see nutmegs, a trademark long-distance smash from Carlos round a plane, admired by you know who, Cantona, who makes an appearance.
However, when it’s up to Ronaldo to finish off the move, he’s unable to score.
Denilson gets a telling off in Nike’s 1998 World Cup advertCredit: Nike
Brazil’s 1998 World Cup squad were the star’s of Nike’s campaign of the same yearCredit: Nike
The Cage – 2002
Said to have cost Nike around £80 million, it featured the likes of Thierry Henry, Edgar Davids, Ronaldo and Luis Figo.
The idea was teams of three footballers competing against one another in a cage, sort of like UFC but with goals at the end.
Cantona plays the role of referee, feeding the ball into the cage for the players and reacting comically to every moment.
Incidentally, it’s Henry’s team that wins the tournament when he heads home thanks to a cheeky assist by Francesco Totti.
Luis Figo was one of the stars of The Cage Nike ad in 2002Credit: Nike
Again, Eric Cantona oversees the action in the Nike ad The CageCredit: Nike
Thierry Henry wins The Cage tournament from the Nike adCredit: Nike
Take It to the Next Level – 2008
Directed by Lock, Stock and Two Smoking Barrels filmmaker Guy Ritchie, this ad puts you in the life of a footballer.
While playing for an amateur, Arsene Wenger eyes up this talent and welcomes him to Arsenal.
He has run-ins with Cristiano Ronaldo, Cesc Fabregas is his best mate and works hard to improve his game.
In fact, he works so hard he pukes a lot.
The video is most-certainly a homage to The Prodigy’s Smack My B**** Up.
Guy Ritchie directed a Nike ad in 2008 called Take it the Next LevelCredit: Nike
The Take it the Next Level Nike ad put you in the life of a footballerCredit: Nike
The footballer in Take it the Next Level throws up after training hardCredit: Nike
Wayne Rooney living in a caravan – 2010
It’s a case of what could’ve been.
At least that’s what this Nike ad is trying to tell us with Rooney.
The England record goalscorer proved to be a good sport, growing a beard and looking dishevelled for the part.
His part in the ad actually completely overshadows everyone else, including Didier Drogba, Fabio Cannavaro, Ronaldinho, and Cristiano Ronaldo.
It was directed by movie director Alejandro Inarritu, who won Oscars for Babel, Birdman and The Revenant.
Wayne Rooney stole the show in Alejandro Inarritu’s 2010 Nike advertCredit: Nike
Winner Stays On – 2014
Another ad that goes back to basics and take us down the park for a kickabout.
However, this game soon transforms from being played into a park to a major stadium.
The kids that start the ad turn into superstars including Ronaldo and Neymar.
Ronaldo’s then missus Irina Shayk also makes an appearance, blowing a kiss to her man.
Neymar takes on Ronaldo in Winner Stays On ad for Nike in 2014Credit: Nike
Irina Shayk appears in the 2014 Nike ad blowing a kiss at Cristiano RonaldoCredit: Nike
The Insidexpress is now on Telegram and Google News. Join us on Telegram and Google News, and stay updated.