CHELSEA’S £120million shirt sponsorship deal with Three has resumed following Todd Boehly’s takeover from Roman Abramovich.
American businessman Boehly and his consortium completed their £4.25billion deal last month.
Chelsea’s £120million shirt sponsorship deal with Three has resumedCredit: Getty
And Chelsea are now ready to get back to normality, with manager Thomas Tuchel finally set to be backed in the transfer window.
One area that had been in doubt was the club’s deal with shirt sponsors Three.
The mobile phone company suspended their agreement with the Blues in March after former owner Abramovich was hit by UK sanctions over his links to Russian leader Vladimir Putin.
Shirt sleeve sponsor Hyundai also backtracked, while Chelsea were unable to sell merchandise.
And there were questions over whether Three would ever plaster their logo on the front of Chelsea’s match jerseys again.
But with Boehly running the show following Abramovich’s exit, Three are now back in business with the Premier League giants.
They will grace the front of Chelsea’s kit for next season, which is due to be released shortly.
But a redesign may be needed after fans slammed leaked images on the internet.
A Chelsea statement confirmed: “Following the sale of Chelsea Football Club we are pleased to confirm that Three are restarting their marketing activities with immediate effect.
“As a result of UK Government sanctions imposed on Chelsea FC’s previous ownership in March, our official shirt partner Three decided to pause their marketing activities with the Club until the impact of the sanctions on the Club ended.
“Three’s partnership with Chelsea began in 2020 and their logo has been on our shirts during a highly successful period for the Club, with the men’s team winning the Champions League and being crowned world champions.
“And Chelsea Women securing the domestic quadruple and a league and cup double in that time, as well as reaching the Women’s Champions League final.
Head of global partnerships Jon Rogers added: “Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.
“We would like to thank all Club partners for their support now and in the future.”
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