CHELSEA are set to ditch Three as shirt sponsor and will announce a lucrative new sleeve logo, according to reports.
The telecommunications group and Hyundai both suspended their contracts with the West London club after Roman Abramovich was slapped with sanctions.
The Blues are considering replacing Three as shirt sponsor and have agreed a lucrative sleeve deal, say reportsCredit: Getty
Reports suggest that the Blues are “considering replacing” Three, who have a year left on their deal.
The Telegraph report that the European champions are also set to announce a tidy £20million-a-year sleeve sponsor – with a cryptocurrency group called WhaleFin.
The length of the deal is unknown but it is claimed to be a “considerable increase” on the £50m Hyundai deal.
Chelsea’s contract with WhaleFin was agreed before a club takeover was announced last week.
Todd Boehly is due to be cleared to complete his Chelsea buy-out before the end of the season.
So whatever is on the table with WhaleFin and other shirt sponsors will need Boehly’s nod of agreement.
This won’t be the first time a Premier League team has hooked up with a cypto firm as Manchester United announced a training kit sponsorship with blockchain platform Tezos.
Chelsea are supposedly not sure whether to ditch Three at the end of this season if a new sponsor is found.
The telecommunications provider became the West Londoners’ main shirt sponsors ahead of the 2020-21 season in a three-year deal.
It is worth an eye-watering £120m so Boehly will be hoping to recoup a lot of that if the current deal is cut short.
A Chelsea fan smashed up his Three router after they pulled out the deal due to Abramovich’s links with Vladimir Putin and his brutal invasion of Ukraine.
But a leaked new shirt design for the 2022/23 season still contains the mobility company’s logo displayed on it.
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