- The IOC is celebrating resilience a month before the Tokyo Olympics and a day before “Olympic Day.”
- Usain Bolt, Naomi Osaka, Tony Hawk, and others star in the “Stronger Together” campaign.
- The film depicts athletes’ and fans’ perseverence as the world — and the games — were put on hold.
- Visit Insider’s homepage for more stories.
We are stronger together, and there’s no better showcase of that fact than the Olympic games.
One day ahead of “Olympic Day” and a month before Tokyo 2020 is set to begin, the International Olympic Committee launched its “Stronger Together” campaign with a video to depict the unity and camaraderie that makes the games so extraordinary.
“The Stronger Together campaign represents the strength of the human experience, reminding people around the globe what we can accomplish when we’re united,” Christopher Carroll, IOC Director of Digital Engagement and Marketing, told Insider. “The Olympic Games Tokyo 2020 will be a celebration the best athletes in the world who have shown incredible resilience in their journey to Tokyo 2020.”
Usain Bolt in the IOC’s “Hero” video.
Featuring present and past Olympians Naomi Osaka, Andre De Grasse, Yusra Mardini, Usain Bolt, and Nyjah Huston, as well as iconic skateboarder Tony Hawk, “Hero” highlights athletes’ commitment to reaching this summer’s Olympics and inspiring fans across the globe amidst the COVID-19 pandemic that postponed the games by a full year.
“When the world stood still, the future uncertain, we kept moving,” the film’s narrator says. “Competing against ghosts of ourselves — of history. But we know progress isn’t forged in the shadows. The games, made in darkness, advance no one unless they are carried into the light.”
“The world only moves forward when we move together.”
Naomi Osaka in the IOC’s “Hero” video.
The IOC’s video is devoted to more than competitive feats and athletic brilliance. It celebrates the strength and resilience that has allowed the entire world to begin rebounding from the unprecedented adversity of the past year and a half.
The IOC is building on that messaging with a call for fans to “get stronger for the games.” Released via Olympics.com, the committee offers physical workout plans, live chats with top Olympic athletes, and tips on well-being and
for those looking to engage ahead of the Olympics.
Tony Hawk (left) and Nyjah Huston in the IOC’s “Hero” video.
“This isn’t about breaking records,” the video’s narrator says. “It’s about building a place for everyone, regardless of who they are, where they are, or how they shine. It’s about going to the edge of possibility and seeing what’s on the other side together. Because no matter how hard or how far we push ourselves, we can never go further than when we push each other.”
“Alone, we are small,” the film concludes, “but together, we become giants.”
Check out the clip below:
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