The ‘Wrekkin Slambulance’ toy set prompted complaints from a livid mom (Image: Smyths Toys Superstores)
An outraged mum has slammed toy producers for promoting a figurine set she claims carries a ‘message of violence’ in direction of NHS employees.
The WWE toy set consists of wrestling characters and a toy ambulance, with youngsters inspired to stage struggle scenes by which the car is torn aside.
In a TV advert, WWE star Drew McIntyre says homeowners can tear the ‘Wrekkin Slambulance Car’ aside for the ‘final brawl’.
Collectible figurines are seen booting via the ambulance’s aspect panel, ripping lights, home windows and doorways off the car and attacking one another with them.
After seeing the advert, Sabrina Fitzsimmons, 41, accused Smyths Toys of telling kids it’s ‘acceptable’ to be violent in direction of emergency service employees.
Writing on the corporate’s Fb web page, she stated: ‘Can I ask what the logic is in promoting a toy which inspires the destruction of an ambulance?
‘At a time throughout a pandemic when there are energetic campaigns to cut back violence in direction of important employees?
‘And contemplating what the NHS has accomplished for us over the previous yr I discover the toy and the advert for it offensive and inappropriate.’
The figurine set and the advert don’t function any emergency service employees or NHS branding.
Smyths Toys responded: ‘Hello there! Thanks for [sic] in contact. Apologies for any disappointment attributable to this.
‘I can see from our system that you’ve got been in contact with an agent relating to this challenge. Apologies once more for any upset or disappointment precipitated. Greatest needs!’
The 41-year-old, from Bournemouth, stated the corporate ‘fully missed the message’.
She added: ‘This toy is massively inappropriate. I wouldn’t buy that for my little one and I definitely wouldn’t get behind promoting it, I simply assume you’re crossing a line of ethics and morals.
The advert for the ‘Slambulance’ take a look at options WWE wrestling star Drew McIntyre (Image: WWE)
‘I wasn’t making an attempt to be a ‘Karen’ however I simply discovered it actually offensive given the stress I do know the providers have been underneath and the sacrifices that they’ve made.
‘Toys are supposed to show our kids, not solely be enjoyable. These individuals within the well being care sector saved our lives.
‘To advocate for a toy that perpetuates the message of violence in direction of the automobiles and the those who assist us, I simply assume – what sort of message are you sending to kids right here? How is that okay?’
WWE stated the toy is made by Mattel and offered by Smyths. Smyths and Mattel have been contacted for remark.
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