Tinder has revealed a series of new changes to the app today (Picture: Tinder)
Remember when TikTok felt like something that wouldn’t last?
Now short videos have become a key way we communicate, especially among Gen Z.
So Tinder is making it possible to bring your profile to life in this way through a feature that will allow users to add videos.
Jim Lanzone, CEO of Tinder, says: ‘A new generation of daters is asking for more from us in the post-Covid world: more ways to show off their authentic selves, more ways to have fun and interact with others virtually, and more control over who they meet on Tinder and how they communicate.’
He says the goal is to make the app ‘a deeper, multi-dimensional experience that expands the possibilities of Tinder as a platform’.
The dating app’s studies show that Gen Z represents more than 50% of Tinder’s global users and that this age group are updating their bios nearly three times as often as they did pre-pandemic.
Research suggests people are prioritising authenticity over perfection, and varied media content is a way to do that.
48% of Gen Z users said they’re looking for someone ‘honest, authentic and truly themselves’.
Alongside the option to add videos, a few other changes have launched too.
Tinder has launched what it calls ‘Hot Takes’ (Picture: Tinder)
Videos in profiles
Believing that many users on Tinder are ‘storytellers’, bios and selfies aren’t always enough to get someone interested.
Now people can add and crop short videos so people get a greater flavour for who they’re matching with.
Dating apps can make it hard to see a person’s charisma or energy – a video might just help to bridge that gap.
User can now add videos to their profile (Picture: Tinder)
If video calls became a way to quickly ‘vibe check’ someone before committing to meeting, Hot Takes goes a step further.
Users can chat to someone before they match in a timed session. Calling it a ‘social experience’, Tinder says when the timer counts down they’ll choose if they want to pair off as a match – or let the connection go and be paired with someone new.
Hot Takes will run from 6pm to midnight every single day.
Explore will be launching later this summer, but it’s set to expand on the increased social experiences in-app that Hot Takes will offer.
In the hopes of expanding who people can virtually meet, members can connect with others who share their passions.
There will be different modes to use the function in, such as Festival and Chef mode, to make the app more interactive.
It should make those initial small talk conversations much less painful and a lot more interesting.
If you’ve been on a dating app break, maybe the summer is the time to get them back again.
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