Hot cross bun steak tartare, anyone? (Picture: Tesco)
As Greggs spits in the face of Easter by dropping the hot cross bun from their spring offering, Tesco is giving this iconic treat the respect it deserves.
From April 5, the supermarket will open The Tesco Hot Cross Bun Café in Shoreditch, London – a one-week-only popup celebrating all things bun.
The menu won’t be as basic as a toasted hot cross bun slathered with butter.
Instead, expect unconventional twists on the classic, for breakfast, afternoon tea, and dinner.
There’ll even be a five-course fine dining menu, serving up such delights as hot cross bun steak tartare alongside hot cross bun inspired cocktails.
Some of the most interesting-sounding items on offer include a vegan ‘hot cross bangers and smash’ for brunch, hot cross scones for afternoon tea, and a hot cross bun ice cream sandwich.
Yep, that’s roast lamb on a hot cross bun (Picture: Tesco)
And for brunch, bacon and berries (Picture: Tesco)
There are plant-based and gluten-free options available (Picture: Tesco)
The café is designed to be suitable for everyone, with kids’ tickets starting at £5, plant-based and gluten-free options available, and adults-only sessions with booze for dinner.
Each of the daytime brunch bookings will include colour-in menus and children’s goody bags, too, so it’s ideal as an Easter half-term option.
And, of course, it’ll be super Instagrammable, too, with floral wall displays, a dedicated selfie space, and an Easter throne to sit atop.
The café will open in Shoreditch for one week only (Picture: Tesco)
It’s planned to be super pretty and spring-y (Picture: Tesco)
All proceeds from the café will go to Tesco’s charity partner, the Trussell Trust, and bookings can be made via OpenTable from Friday March 18 – but don’t worry if you can’t get a reservation, as a small number of tables will be available each session for walk-ins.
And if you can’t make it in-person to the pop-up, you can still get involved – Tesco cafés will be serving up the hot cross bun ice cream sandwich, and many of the new products will be sold in stores.
There’ll be hot cross bun inspired cocktails on offer (Picture: Tesco)
And sweet treats, like this hot cross bun ice cream sandwich (Picture: Tesco)
Or hot cross scones and sandwiches for afternoon tea (Picture: Tesco)
Alessandra Bellini, Tesco chief customer officer, said: ‘After two years of pared back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience, and with this year’s products.
‘The hot cross bun is very much having a moment in 2022, as reflected by our focus on quality at an affordable price along with innovation in this year’s ranges.
‘We wanted to make sure that this year’s was our best, but also go one step further and create a memorable Easter experience that allows hot cross bun lovers to enjoy our extensive offering in a variety of new and unexpected ways, while celebrating with family and friends.’
Count us in.
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