SHOPPERS can snap up record Black Friday discounts already as locked-down stores slash online prices by up to 70 per cent.
Insiders say discounts have never been this big five weeks from ChristmasCredit: Getty – Contributor
It beats the five in ten stores that accountants PwC said were on sale a week before Black Friday last year.
Online-only shops have also begun mega deals to compete with high street brands’ promotions.
Currys has chopped 34 per cent off Samsung 43in smart 4K TVs.
High street chains are switching stock from shut-up stores to warehouses to ease delivery delay fears.
But experts said desperate shops’ price cuts will wipe profit margins.
Professor Joshua Bamfield, of the Centre for Retail Research, said: “Shops bought stock not knowing there would be a second lockdown so do not have time to sell some of it.
“It means discounts before Black Friday are bigger than before as retailers try to sell goods online.
“Online retailers are also competing and offering discounts now. The problem is reducing prices also reduces profits.”
British Retail Consortium boss Helen Dickinson said: “Retailers thought they were finding their footing then the second lockdown in the crucial Christmas trading period threw away the progress.”
- All prices correct at time of going to press
Debenhams are selling this Vero Moda floral-print midi skirt for £9.60
Vero Moda floral-print “Nuka” midi skirt
WAS: £32 NOW: £9.60 SAVE: £22.40
Sport’s Direct have reduced this Pierre Cardin corduroy shirt to just £7.50
Pierre Cardin men’s corduroy shirt
WAS: £32.99 NOW: £7.50 SAVE: £25.49
Stay safe with these cool DesignB London Exclusive face coverings
DesignB London Exclusive two-pack face covering
WAS: £14 NOW: £5.60 SAVE: £8.40
Look sharp in this J by Jasper Conran textured wool-blend suit jacket
J by Jasper Conran textured wool-blend tailored-fit suit jacket
WAS: £165 NOW: £44 SAVE: £121
Argos have reduced this Avalon kingsize bed frame to £72.59
Argos Home Avalon kingsize bed frame
WAS: £109 NOW: £72.59 SAVE: £36.41
An M&S Percale 300-thread-count double duvet cover should keep you cosy this winter, now £36
Percale 300-thread-count double duvet cover
WAS: £60 NOW: £36 SAVE: £24
Boss Femme eau de parfum is half price at Very.co.uk
Boss Femme 75ml eau de parfum
WAS: £65 NOW: £32.50 SAVE: £32.50
Get comfy this Christmas with a three-seater from Debenhams, down to £675
Three-seater Amalfi Velvet Arlo sofa
WAS: £1,350 NOW: £675 SAVE: £675
The iRobot Roomba 965 Robotic Vacuum Cleaner is almost half price
iRobot Roomba 965 Robotic Vacuum Cleaner, Grey
WAS: £699 NOW: £349 SAVE: £350
Watch your fave shows in style with this Samsung Smart TV for £599
Samsung The Serif QE43LS01TAUXXU 43in Smart 4K Ultra HD HDR QLED TV
WAS: £899 NOW: £599 SAVE: £300
The Dyson V8 Absolute pro cordless vacuum is £299.99
Dyson V8 Absolute pro cordless vacuum
WAS: £399.99 NOW: £299.99 SAVE: £100
Save £4 on the PS4 Gtx Pro Dragonscale Thumb Grips at Game
PS4 Gtx Pro Dragonscale Thumb Grips
WAS: £7.99 RRP NOW: £3.99 SAVE: £4
David Walliams’s book Code Name Bananas is almost half price at WH Smith
Code Name Bananas book by David Walliams
WAS: £14.99 NOW: £7.49 SAVE: £7.50
Keep the kids busy with these colourful pencils down to just £3.52
BIC Kids Evolution ECOlutions pencils, pack of 24
WAS: £9.15 NOW: £5.63 SAVE: £3.52
Funko Pop! Disney toy: Kingdom Hearts 3 – Goofy is down to £6.67
Funko Pop! Disney toy: Kingdom Hearts 3 – Goofy
WAS: £10 NOW: £3.33 SAVE: £6.67
Disney Toy Story 4 8in Forky is now £10 at Argos
Disney Toy Story 4 8in Forky
WAS: £30 NOW: £10 SAVE: £20
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