- Lady Gaga and Oreos announced a collaboration in December 2020 tied to her album “Chromatica.”
- Oreo is hosting a contest to meet Lady Gaga through an online portal that lets you send “Oreograms.”
- Lady Gaga recorded messages for the “Oreograms,” and now they’ve become TikTok memes.
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In May 2020, Lady Gaga released her most recent album, the electro-pop triumph “Chromatica.” In 2021, packs of pink and green “Chromatica” Oreos hit stores around the United States. And in March, as a direct result of both of those events, audio of Lady Gaga teasingly saying “let’s stay playful together” over the pulsing beats of her song “Rain On Me” became a new TikTok catchphrase.
Gaga — whose real name is Stefani Joanne Angelina Germanotta — partnered with Oreos for the “Chromatica” collaboration, which was announced in December 2020 and began to hit shelves early in 2021. Now, Oreo is running a contest called “Sing It With Oreo,” and the grand prize is a meet and greet (potentially virtual) with Gaga herself. To enter, you can either fill out an entry form or make a musical message called an “Oreogram” to send to someone.
You can record your own voice for the messages, but Lady Gaga recorded a number of messages ranging from “let’s stay playful together” — which appears to riff off of an Oreo marketing slogan — to “I’d share my cookies with you,” all said in the singer’s dulcet tones and set over instrumentals from songs like “Rain On Me” and “Stupid Love.” Now, months after the “Chromatica” Oreo launch, those messages have made their way over to TikTok.
TikTok user @umru_ uploaded the “people can do hard things” audio to TikTok on February 8. To date, it’s been used in over 42,000 videos, which mostly have a sarcastically self-congratulatory tone.
On March 11, TikTok user @saintmikey8 uploaded the “let’s stay playful together” audio from the Sing It With Oreo website. Since then, it’s been used in over 6,200 videos, with people using it to describe situations in which they’ve had to tone things down or want to keep the vibes chill.
While part of a sweepstakes campaign with Oreo, the messages on the website are just surreal enough to lend themselves to perfect meme-making. And if you want, you can send “Chromatica”-themed Oreograms to all of your closest friends and family telling them to “stay playful together.”
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