Danish inside design model Hay has accomplished the renovation and growth of its shop in central Copenhagen, Hay Home 2.0, which has been given a vibrant replace by the corporate’s in-house staff and now additionally holds a showroom and an occasions area.
Positioned in an artwork nouveau-style constructing on Amagertorv in central Copenhagen, Hay Home 2.0 now spans 4 flooring within the constructing, which has been dwelling to the Danish interior and homewares brand for years.
A brand new showroom was created on the fourth ground
After an upstairs neighbour moved out, the corporate took over the 2 higher flooring and used them to create a showroom and an occasions area that will also be used as a restaurant.
“We have been in the building for more than 10 years,” Hay co-founder Rolf Hay advised Dezeen. “We started out on one floor and two years ago we added another. And now we’ve added two more floors, so basically we have the whole building.”
Vibrant colors and tiles by Nathalie du Pasquier enhance the shop area
Co-founders Mette and Roy Hay designed the interiors of the brand new rooms themselves, along with Hay’s in-house design staff. The model unveiled the areas throughout 3 Days of Design, the annual Copenhagen design pageant.
Whereas the Hay retailer on the decrease ranges options loads of the model’s signature vibrant colors, the brand new showroom, whereas nonetheless vibrant, has a barely extra muted color palette with a mess of soppy greys, greens and blues.
“This is a bit more of a professional space; it’s a place where we meet architects, designers and dealers,” Rolf Hay mentioned.
A extra muted color palette was used for the higher flooring
It additionally options some standout signature items, together with a vibrant yellow couch embroidered with dandelion flowers, wine glasses and vodka bottles referred to as “The Aftermath of a Garden Party” by Icelandic artist Loji Höskuldsson.
For Rolf Hay, it was necessary to have these sorts of collaborative items on show within the showroom.
Artworks enhance the partitions of Hay’s new workspace
“When Hay is at its best it is somewhere in between art, architecture and the time we live in,” he mentioned.
“I think it has always been important for us to bring in artists,” he added. “I think it’s exciting with the right starting point. So it’s nice to work with artists on and off – also in an industrial design context.”
Massive spherical lights hold from the ceiling of Hay Home’s high ground
An workplace area the place the Hay staff or purchasers can sit and work was additionally added to the fourth-floor showroom.
On the high ground, which has been became an area for occasions and was internet hosting lunches for guests throughout 3 Days of Design, clusters of Hay’s Nelson Ball Bubble Pendant hold from unique wood beams that create an intricate sample beneath the excessive ceiling.
Hay debuts new homeware collection inside ornate 18th-century palace in Copenhagen
The Hay staff undertook a minor renovation of this new ground.
“We kept it quite true to the existing character; we took down some walls, enlarged some door openings and put a new floor up here – which is a process when you’re on the fifth floor,” Hay head architect Susanne Furbo advised Dezeen.
“But apart from that we haven’t made any structural changes to the building, we just looked at what we had and gave it a better flow.”
Comfy furnishings is unfold out within the occasions area
The occasions area additionally has a softer, paler color palette than the shop and the showroom, as a way to make it clear that you simply’re “entering another universe,” Furbo added.
The primary retailer area, which covers the decrease two flooring of the constructing, was additionally up to date as a part of the renovation.
Among the many new options right here is the New Order shelving system by Stefan Diez for Hay. Painted in a brand new blue color, it completely fills one of many rooms.
Stefan Diez’ New Order shelving for Hay fills one room
Hay Home 2.0 opened throughout 3 Days of Design when the model additionally launched a brand new handmade assortment of origami dolls by Clara von Zweigberk and a furnishings and equipment collaboration with Muller van Severen.
Earlier Hay places to characteristic on Dezeen embrace a pop-up co-working space in an 18th-century palace and the brand’s first bricks-and-mortar store in North America.
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