“Global Matcha Shortage Forecasted for Spring: What You Need to Know”

Key Takeaways:

• Global demand for matcha is increasing, potentially leading to a shortage.
• The surge in matcha popularity is driven by health benefits and social media visibility.
• Matcha orders are rising in new markets like the Middle East and Africa.
• Shortage may first affect high-quality matcha but could impact lower grades as well.

Title: The Rising Global Demand for Matcha and Potential Shortage

Introduction:
Attention matcha enthusiasts! A potential shortage of the beloved green tea powder may be on the horizon due to skyrocketing global demand.

Increased Demand and Production:
The global craze for matcha has led to a substantial increase in its production. According to Japan’s Ministry of Agriculture, Forestry, and Fisheries, matcha production has surged from 1,471 tons to 4,176 tons between 2010 and 2023, indicating a remarkable 185% increase. The Japan Times also reports that over half of Japan’s matcha production is now exported worldwide, fueling the matcha frenzy around the globe.

Factors Driving the Surge:
Industry experts attribute the global matcha surge to two main factors. Firstly, the growing awareness of matcha’s health benefits, packed with antioxidants, has captured the interest of health-conscious consumers and tea enthusiasts. Secondly, the increased presence of matcha on social media platforms has further popularized this vibrant green powder.

Market Expansion in Emerging Regions:
Notably, matcha’s popularity is not confined to traditional markets. Shiori Yuen, from an Uji-based tea company, highlights the emerging markets in the Middle East and Africa where matcha orders are on the rise. The trend of creating matcha lattes and flavored drinks on social media platforms has fueled this growing demand in these regions.

Potential Impact on Quality and Alternatives:
Despite the shortage primarily affecting higher-quality matcha used in cafes, there is a possibility that lower-grade options may also experience shortages. Arthur Tong, co-founder of Tea Craft, notes that while organic latte grades are currently the primary target, the shortage could trickle down to other grades as consumers seek alternatives.

Relief on the Horizon:
Amid concerns of a matcha shortage, the Global Japanese Tea Association offers a glimmer of hope with the upcoming matcha harvest. The association highlights the scarcity of matcha due to its unique production process, emphasizing the need for time-consuming grinding of tencha leaves into a fine powder. However, measures such as new subsidies to encourage local tea growers to focus on tencha production aim to mitigate future shortages.

Conclusion:
With the imminent matcha shortage looming, it’s essential for matcha enthusiasts to stay informed and explore alternative options to continue enjoying this beloved tea delicacy. Don’t miss out on the latest updates and trends in the matcha world!

CTA:
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