- The Calm app and Universal Music Group teamed up to release a “Sleep Remix Series.”
- The initiative will include hour-long versions of songs by Ariana Grande, Jhené Aiko, Post Malone.
- Calm executives said they hope the music partnership helps lull users to sleep.
- Visit Insider’s homepage for more stories.
The relaxation and
app Calm announced Wednesday that it would release hour-long remixes of hit songs as a part of their “Sleep Remix Series.”
Remixes designed to help listeners fall asleep will feature “Circles” by Post Malone, “Golden Hour” by Kacey Musgrave, “Breathin'” by Ariana Grande, “Sola” by Luis Fonsi, “While We’re Young” by Jhene Aiko, “Double Rainbow” by Katy Perry, and “Wonder” by Shawn Mendes, according to a UMG press release provided to Insider.
The series is part of a new partnership between Universal Music Group (UMG) and the wellness app, the press release said. Rolling Stone’s Samantha Hissong first reported the news.
7 remixes are set to be released on Friday, which is also World Sleep Day. The remixes will be exclusive to the app for three months, Rolling Stone reported. Cynthia Sexton, UMG’s executive vice president of Music Curation, told Rolling Stone that the company will then be “allowed to distribute the music to standard streaming platforms if the move feels right.”
Wellness experts from Calm partnered with music producers and artists to create the remixes, according to Rolling Stone.
Michael Acton Smith, co-founder and co-CEO of Calm, said the Calm team developed the idea for longer mixes in an effort to make more effective sleep music. “Even if something is really soothing, you can’t always get into a flow state and drift off to sleep. You have a song for a few minutes and then you go onto the next one and the next one,” he told Rolling Stone.
Courtney Phillips, Calm’s Head of Music, said in the press release that the platform will “harness the incredible power of music to enhance our members’ mental wellness experience.”
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