Appearance is the most critical aspect when it comes to retail stores, especially for retail food stores, which is why you should put a great deal of thought into planning and executing your display counters.
An Important & Practical Example Of Display Marketing In The Food Industry
It is not enough for the food to be tasty and nourishing; it must also appeal to the eye. Here is how Master chefs learn the importance of the presentation of food.
Ever wonder why fish and other foods are garnished with parsley? While some do, not many eat parsley or have a taste for it. The purpose of parsley is profound yet straightforward — to provide a touch of colour and make the customer want to order the dish.
It is for the same reason that restaurants feature colour photographs of their specialities in their dining rooms. Delightfully colourful and balanced displays of food are deployed to entice the customers into ordering food that looks attractive, making it seem tasty and desirable to the customer.
Unfortunately, in most cases, the actual food doesn’t always match the photos.
The lesson to take home here is that it is not enough to have quality merchandise; it is essential to present food in a way that says to the customers, “Take me home.”
How To Make The Most Of The Display Counters Available In The Market
Planning eye-catching and attractive displays is a work of thoughtful imagination.
Food Display counters by Sujata Enterprises offer a wide variety of shapes, sizes and designs. Choose the ones that fit into your store and fit-in perfectly to complete your puzzling vision of your store.
Here Is Why Smart & Strategic Display Of Food Items Is Important For The Retail Food Industry
Studies suggest that we necessarily ‘Eat With Our Eyes’; thus, our sense of sight is crucial in deciding what we want to eat.
“We do eat with our eyes, and first impressions (of a food) are everlasting”, feels celebrity Chef Ranveer Brar.
Many might believe that it is enough for the food to be tasty. It is never the case, though.
Having food is a multi-sensory experience, with taste being the last of them all.
Our food choice is as much more influenced by how it looks and smells than by how it tastes.
Why Display Counters Are Crucial To Your Sales
A picture is worth a thousand words. Similarly, a vision can be worth a thousand sales!
You only get one chance to make the first impression.
More times than not, hungry and hurried customers make impulsive decisions regarding the food they want to eat.
Appropriate display counters help you increase your food products’ visual appeal by presenting them in style, and consequently, increase their desirability.
But for the visual bait to work, you have to be cautious in selecting the display counters and the way you place your food items in them.
How To Deliver Eye-Catching, Mouth-Watering Visuals
Make It Appealing: Do not overwhelm your customers with variety; it will only push them away.
When it comes to enticing customers, always remember that “Less Is More.”
Keep your displayed food items a healthy mix of popular and latest items. You don’t want them to feel clueless about your products, nor do you want them to be bored.
Keep your display counters clutter-free to make them aesthetically pleasing so that customers are compelled to have multiple looks at them.
Use Name & Price Tags: Shakespeare was only half right when he said, “What’s in a name?”
Sometimes a name can trigger thoughts, emotions and memories which might work in your favour. Also, names allow you to be creative and expressive about your dishes. Everybody is on the lookout for new “chow” to gratify their taste buds.
Price tags take hesitation out of the equation, making the customer-seller conversation direct and effective.
Use the appropriate font size to make the names and price tags visible even from a long distance.
Do not use fancy fonts or bright colours that are not easily legible.
Redecorate Your Display Counters: Your display counters should blend in perfectly with the aesthetics of your store; this adds to the beauty of your store, your counters, as well as enhances the reputation of the food displayed in them.
Keep updating your decoration once in a while. Nothing repels customers like worn-out and gloomy decoration.
Adequate Lighting: Lighting plays a significant role in displaying food items both through the day and the night. Too much lighting will steal the thunder of your food, while too less lighting will turn out to be off-putting.
Play with lights to create a beautiful ambience. Soft hues and brightness created by manipulating lights help influence your customers’ appetite, driving them to buy from you.
Avoid dim and flickering lights; make use of warm, delightful lights instead.
Keep Counters Clean & Presentable: All food items come with an expiry date. Always make it a habit to clear out stale items; this helps keep your display counters clean from the inside-out and helps you cut down on the maintenance costs of your counters.
Maintaining tidy counters also help build your reputation as a hygienic store and garners positive reviews through word of mouth.
Keep The Glass Clean: The glass is the screen through which the customers will view and judge your food items. No matter how tasty, wholesome or nutritive your food items are, an unclean glass will portray your products in absolute negative light.
Keep the glass stain-free by cleaning it daily with a dry wipe or cloth.
Present Food In Pairs: The best things in life come in a pair of two. Clubbing two items together helps you boost sales as customers are naturally convinced to take away food in the exact way it is presented.
This creates room for you to create combos like “cola and chips” that go well together.
Scan through your inventory and create tasty combinations which have the potential to become your best sellers.
Selling is an art. When it comes to making sales, every bit counts. Various parameters add up to the final product. We hope this article helped you learn to sell.
For any further queries, concerns or insights, feel free to get in touch with us. We are always eager to lend a helping hand or two.
Happy Selling.
