When it comes to the bandwidth of our Amazon shopping carts, the limit (as Cady Heron would say) simply does not exist. From affordable skin-saving elixirs to highly sought-after hair tools to nail-enhancing supplements to lash-extending mascaras, Amazon is our oyster when it comes to beauty shopping. But of course, this can be both a blessing and a curse.
On one hand, we love to have options, and with more options comes the increased probability we’ll find the perfect product to add to our regimen. But when you’re faced with literally thousands of beckoning beauty choices, the process of finding said perfect product can feel daunting and practically impossible. To complicate matters further, shopping for beauty products online—versus in person—is significantly more difficult. I avoid online returns at all costs, and because of that, I heavily rely on ratings and reviews while shopping online retailers like Amazon, especially when it comes to finding specific skincare products, such as the best serum. Of course, everyone has unique skin needs and concerns, but if a product is highly rated among customers of all ages, skin types, and skin tones, I know it’s probably a winner.
If you search “serums” on Amazon, you’ll be met with—wait for it—161 pages of options. So I went ahead and streamlined the serum-shopping process for you and found 10 of the best, top-rated serums on Amazon that thousands of reviewers have gifted with solid five-star ratings and glowing, detailed reviews to match. Keep scrolling for 10 customer favorites reviewers say truly improved their skin.