A fantasy land! Miley Cyrus is the face of Gucci’s latest perfume, Flora Beautiful Gardenia, and the colourful, flower baby meets grunge vibe of all of it is solely as stylish because it will get.
Juxtaposition was the secret for the marketing campaign. As a result of for each completely groomed poodle or pristine Persian cat on set, the 28-year-old singer served up an edgy mullet or black nail polish.
In any case, that’s the entire level of the fragrance — embracing an “uncommon” world with “infinite potentialities.”
“Simply as you’ll be able to enjoyment of drawing out completely different notes from a bouquet — on this case, the Gardenia, whose scent is uncommon, sensual and intense — for the marketing campaign, I had enjoyable constructing a surreal and enchanting world round Miley Cyrus, making a playful distinction between this artist with a rock ’n’ roll spirit and a flower universe,” Allessandro Michele, the Artistic Director for Gucci, mentioned by way of a press launch.
Within the quick clip, which was directed by photographer Petra Collins, Cyrus seems to be insanely cool — and really ‘70s — in a purple Gucci high and excessive waisted pants.
She additionally discovered herself jamming out to a brand new tune, “Scrumptious,” which was written by Jacqueline Black, Caroline Askew and Conall Ronana Fitzpatrick.
Now onto the perfume itself! With notes of white gardenia (clearly), pear blossom, jasmine grandiflora, a “contact” of brown sugar and patchouli essence, was impressed by the thought of “mystical powers.”
The bottle is stylish as will be too. It is available in a lacquered pink case with the enduring Flora sample that’s integral to the model.
Whereas perfume aficionados can’t get their palms on the product simply but, it will likely be obtainable at Sephora in early August.
And it’s protected to say that followers already puffed up concerning the impending launch — simply look to the feedback on Cyrus’ Instagram publish.
“The #FloraFantasy is being who you’re. None of us are made with only one ingredient. All of us have completely different notes, some delicate and a few daring. Identical to Gucci Flora Beautiful Gardenia,” the “Occasion within the USA” singer captioned her Instagram publish.
“Woooww love this miley I’m gonna purchase this ….,” one of many stars followers wrote. One other individual chimed in, “I like all of the elements you’re created from! You might be my coronary heart!❤️??.”
Others couldn’t recover from the singer’s stylish glam — from her gothic nails to rosy pink lip.
“The way it’s authorized to be so attractive, Miley?? Completely gorgeous,” a fan wrote. “THE MOST BEAUTIFUL SO OBSESSED WITH THIS!!! THE BEST AMBASSADOR,” one other added.
The Insidexpress is now on Telegram and Google News. Join us on Telegram and Google News, and stay updated.