Fairfax Avenue is the streetwear mecca of Los Angeles. Situated on a four-block stretch, you have the likes of Supreme, FourTwoFour, The Hundreds, Tyler, the Creator’s Golf Wang, and HUF. And in the heart of it all is ME., designer Melody Eshani’s namesake shop. She happens to be the only woman to own a store on Fairfax, and her accessible line of apparel, jewelry, and accessories has attracted notable fans including Rihanna, Billie Eilish, Lena Waithe, and Yara Shahidi, to name a few. But Ehsani’s style and cultural influence reach far beyond the pink walls of her Fairfax flagship. Pre-pandemic, she regularly hosted panel discussions and workshops with high-profile speakers across fashion, entertainment, and wellness. (They have since gone virtual.) And her capsule collections, whether it be in partnership with longtime friend Lauryn Hill or a line of merch inspired by the TNT series Claws, are constantly in high demand. It’s safe to say that Eshani isn’t just curating the latest streetwear trends, she’s setting them.
It should come as no surprise then that the Los Angeles native has been tapped by Foot Locker to be the new creative director of women’s business, where she will design quarterly collections for the retailer and amplify the brand to female consumers. If her previous footwear collaborations, like the Air Jordan ME. x AJ Fearless sneaker that sold out in two minutes are any indication, then our next casual shoe obsession is right around the corner. We caught up with Ehsani to talk about this exciting next chapter and how her team is weathering the COVID-19 storm. Plus, in addition to answering some of our burning style questions, like the footwear styles she says are here to stay, she also gave us a peek at some of the pieces she can’t stop wearing right now. Don’t miss our chat with the designer.
The Insidexpress is now on Telegram and Google News. Join us on Telegram and Google News, and stay updated.