Getting within the spirit! With Tokyo Olympics kicking off on July 23, Kith is ensuring that fashionable consumers are able to rep Group USA.
As such, it was solely becoming to faucet some gold medal winners as a part of their upcoming marketing campaign, which might be teased over the course of six days, beginning on July 24.
The model plans on beginning off sturdy, with the assistance of the wonderful volleyball duo, Kerri Walsh Jennings and Misty Could-Treanor, who’ve a complete of six gold medals to their identify.
And from first look, it’s secure to say that everybody goes to wish to get their palms on the apparel, which might be out there on-line and in Kith shops come July 30.
Within the picture, Could-Treanor rocks a white crewneck emblazoned with the Group USA Olympics emblem in addition to the Kith brand. Jennings has on an analogous type, however the Kith brand is located on the sleeve of the color-blocked sweatshirt.
Within the following days, Shannon Lee Miller, essentially the most adorned U.S. feminine gymnast, swimmer Aaron Pierson and two members of the 1992 USA Males’s Basketball Dream Group will mannequin the model’s clothes too.
Kith isn’t the one place to get your palms on a trend ahead piece of Olympics merch although.
Kim Kardashian’s Skims was named the official sponsor of Group USA’s loungewear, undergarments and pajamas earlier this month. The gathering can also be out there for buy on Skims.com.
The partnership is sort of significant for the KKW Magnificence founder, as her step-father, Caitlyn Jenner, gained the 1976 decathlon occasion on the Summer time Olympics in Montreal.
“Ever since I used to be 10 years outdated, I’ve heard each single element concerning the Olympics from my stepdad. As I might watch the athletes compete, I might develop to grasp the dedication and honor being part of the Olympics embodied,” Kardashian wrote by way of Instagram. “I traveled w my stepdad and household to all totally different cities for the Olympic trials, the Olympics and monitor meets of @caitlynjennner’s and at each cease I might purchase an Olympic t-shirt as a memento.”
Given the importance of the Olympics in Kardashian’s personal life, the partnership was a “full circle” second.
To advertise the road, she partnered with Group USA athletes Alex Morgan, A’ja Wilson, Scout Bassett, Delilah Muhammad and Haley Anderson.
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