A collection of epic proportions (Picture: H&M)
It’s prime time for party fashion and H&M’s latest collection has night out written all over it.
The Innovation Circular Design Story collection is H&M’s latest step in its sustainability initiative.
Made from recycled and recyclable materials, a cycle-oriented production method was used by the high-street brand. This means every part of the design process was considered from expected lifespan to design strategies.
Materials like cellulosic fiber produced from sustainably sourced wood pulp, recycled polyester and more make up the body of the garments.
Even better, the fashion is spectacular.
Experimental, colourful and with a high-fashion edge, these pieces are for those who want to express themselves through style.
Think 1980s wide shoulders, flouncing shapes, sparkles and sumptuous fabrics.
Dresses come in polka dots, sharp tailoring made with daring cutouts and ball gowns come as matching sets.
It’s joyful style at its best and each piece is made for the dance floor.
‘People have a certain image in mind when they hear about circularity,’ says Ann-Sofie Johansoon, the Creative Advisor at H&M. ‘With the Circular Design Story, we want to show that it is possible to design a stylish collection that is fun and incorporates circular design principles.
‘We want to present new possibilities and give hope for a more sustainable future.’
Meanwhile, Ella Soccorsi, Concept Designer at H&M adds: ‘Fashion has the power to transform, energise and empower.
‘The collection is a tribute to that and to the special anticipation you feel when you style yourself just before the party, full of joy to spend the evening with friends.’
The collection launches online and in selected stores from December 9.
Here are our top picks from the collection.
Short tulle dress
Make a statement (Picture: H&M)
Want to make a fashion statement? Then buy this dress. Short and voluminous and made with organza and tulle in a digital print pattern, this is a work of art.
Big bow dress
Pair with gloves for an extra touch of glam (Picture: H&M)
It’s a little black dress like you have never seen it before. This big bow dress from the collection would suit a range of Christmas festivities. Pair with gloves for an extra touch of glamorous drama.
Voluminous tulle dress
A 1980s dream (Picture: H&M)
This layered tulle dress looks like it came straight out of a 1980s John Hughes film. Full of 1980s nostalgia, it would makes for the perfect New Years Eve party outfit.
Pleated organza blouse
Going out tops never looked so good (Picture: H&M)
This pleated organza blouse is the ultimate ‘jeans and a nice top’ garment. Structured and with a flattering fit, it’s an easy way to experiment with your sartorial choices.
Tailoring with a twist (Picture: H&M)
Those who love tailoring are not forgetting in this collection. These black pants are giving a party twist with detachable beaded and metal buckles. Pair with your best black blazer and high heels.
Flawlessly chic (Picture: H&M)
A blazer dress is a party season staple and this black version is updated with a double breasted fit and stunning beading. Made from a sturdy recycled polyester weave, this is a piece to have forever.
Knee high boots
These boots are made for walking (Picture: H&M)
The collection doesn’t forget about shoes and these knee high red leather boots are the highlight. Pair under a little black dress for a late evening dinner.
Two piece dress
Pretty in pink (Picture: H&M)
A stunning piece of fashion design, this two piece is breathtaking. Made from woven fabric with a sheen, the bustier has narrow, adjustable shoulder straps. Meanwhile, the super-flared, high-waisted skirt has a cut-out section at the back. Sure to sell out within minutes.
One shoulder dress
Beautiful and blue (Picture: H&M)
Made from a heavy jersey fabric, not only is this dress flattering, it’s comfortable too. Wear with silver heels and sparkling accessories for a fashionable night on the town.
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