Give back as you receive new things (Picture: Getty)
Turn in something old when you receive something new.
You can now arrange for your old clothes to be collected and donated to charity by DPD when an ASOS package arrives.
The new partnership aims to encourage a ‘circular economy’ and increased charity donations.
It’s free and makes donation quicker and easier.
Rather than lug items to your nearest charity shop – only to find it’s closed and has a swamp of bags ditched outside (please don’t do this) – this new service allows you to simply hand over your pre-loved clothes with minimal effort.
The donated items will go to Scope, Marie Curie, British Heart Foundation, British Red Cross or The Children’s Society.
Patrik Silén of ASOS said this move is a part of given consumers what they want, which is ‘to shop with us more responsibly’.
It’s estimated that in the UK alone 350,000 tonnes of clothing is sent to landfill each year, with a potential worth £140m.
The ReLove service has launched as charity shops can legally reopen in England and Wales.
So now if you’re expecting an ASOS delivery via DPD, you’ll have option to say you’re going to donate clothes at the same time using the your YourDPD app.
Items can be collected from a ‘safe space’ on a doorstep if you’re not going to be in, otherwise you just hand them over like a swapsie.
Users will be encouraged to reuse their product packaging to reduce waste that way, too.
Once donated, the items will go to a charity shop if they’re up to scratch, or failing that will be recycled.
Olly Craughan of DPD said: ‘We are continuing to invest in the decarbonisation of our fleet, but the challenge is about much more than just buying electric vehicles.
‘We want to go a lot further. It is about pushing ourselves to look at every aspect of our operation to find the green alternative and the smarter way of doing
‘ReLove is another way for us to help cut carbon emissions, reduce waste and raise money for charities at the same time.
‘We’re already delivering to these addresses, so it means one less trip and
less miles travelled overall.’
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