Tyler, The Creator has shared a brand new industrial he’s written and directed for Converse – you’ll be able to watch it under.
Put collectively to rejoice the traditional Converse Chuck 70, the humorous clip revolves round a gathering of the ‘Actually Cool Converse Membership’ in a neighborhood recreation centre.
Through the assembly, a member of the group (performed by actor Tim Meadows) is placed on trial for breaking one of many membership’s three cardinal guidelines: “Rule primary: by no means put on one other shoe. Rule quantity two: in the event you should put on one other shoe, don’t. Rule quantity three: no denim hats.”
“I’ve no alternative however to revoke your membership to the Actually Cool Converse Membership,” says comic Josh Johnson, who performs the membership’s chief.
The advert additionally stars rapper Vince Staples, Black Flag‘s Henry Rollins, former NBA basketball participant Invoice Walton, and Tyler himself makes a small cameo in direction of the tip. You possibly can watch it under.
Talking on why he selected the ‘Actually Cool Converse Membership’ identify, Tyler informed Dazed: “The identify was not deliberate out. We couldn’t give you a reputation, so we determined to give you the most affordable identify, and it was humorous as hell, so it labored out.”
When Converse referred to as for the brand new marketing campaign, Tyler stated he immediately considered the “many various pockets of people who put on Chucks, from skate boarders, to soccer mothers, from the children down the road, to older folks, to a number of the guys within the neighbourhood that I grew up with”.
“There’s so many several types of people who put on this shoe and I simply wished to place them multi function place,” he added. “No matter whether or not it is sensible or not, simply seeing all of them underneath the one roof was essential.”
Tyler has been working with Converse since 2017, when he shared his personal interpretations of the model’s iconic sneakers. In 2019, he designed a novel silhouette, the Converse Gianno.
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