Huge move for the UK star (Photo by Dave J Hogan/Getty Images)
Stormzy has made a major move by leaving Atlantic Records and signing with iconic hip hop label Def Jam.
The Vossi Bop hitmaker – who is one of the most successful British musicians around today – and is the first to be signed to Universal Music Group’s newly launched 0207 Def Jam imprint, after he recently put pen to paper on a deal with the label.
0207 Def Jam is a new Universal Music UK label established by the Boateng brothers, Alec and Alex, who have been installed as co-presidents of the frontline label, which is the UK home of Def Jam Recordings.
The news was confirmed in a social media post by UMG, which read: ‘STORMZY… A ONCE IN A GENERATION ARTIST… WELCOME TO THE 0207 & UNIVERSAL MUSIC FAMILY #MERKY (sic)’
Stormzy poses with (l-r) Tobe Onwuka, Alec Boateng, Sir Lucian Grainge, Alex Boateng and David Joseph (Photo: Misan Harriman)
The announcement was accompanied with a snap of the grime star alongside his manager Tobe Onwuka, Alec and Alex Boateng, Sir Lucian Grainge – chairman and CEO of Universal Music Group and Universal’s UK chairman and CEo David Joseph.
Stormzy had previously been signed to Warner Music’s label Atlantic, which distributed his Merky label, and had worked extensively with Alec Boateng when he was co-head of A&R at Atlantic UK before heading up 0207 Def Jam.
The new imprint was announced just last week, and Universal Music UK Chairman & CEO David Joseph recently said the new label is ‘an important moment in British culture’.
He said: ‘Bringing the Boateng brothers together at 0207 Def Jam is an important moment in British culture.
‘Alec and Alex have always done things their own way with success always quick to follow.
‘They have already assembled an exceptionally talented top team with a clear vision for this exciting new chapter in the history of one of the world’s most famous labels.’
As of the time of writing, nothing else is known about Stormzy’s new signing.
The rapper’s debut album Gang Signs & Prayer dropped independently on #Merky Records – while being distributed by Warner Music Group’s ADA – before he moved to Atlantic for his sophomore record Heavy Is the Head.
The LP – which was released in December last year – is currently the UK’s fifth best-selling album of 2020.
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